Chart of the Week: 37% of marketers say increasing brand awareness is the main goal for 2019 but it is not a measure of success. Increased brand awareness brings with it a range of benefits, including increased traffic, brand advocates and possibly more sales. It’s not surprising then that that over a third (37%) of […]
37% of marketers say top priority this year is brand awareness Read More »
Chart of the Week: Most companies see customer retention as a priority but B2B companies are better at prioritizing it When it comes to subscription businesses, the key to growth has historically been getting new subscribers. Not only is customer acquisition a fairly expensive undertaking, as the market becomes flooded with more choice, but it
97% of companies say retention is a priority but are they delivering? Read More »
The Moz update on March 5 this year was the proverbial straw that broke GoodFirms’ back. GoodFirms’ Domain Rankings had gone down, not like spiraling down, but by a few notches – from 48 to 44, and we knew we had to pull the plug on low-quality content activities such as guest posting on lower
Why Link Building Should Still Be An SEO Priority In 2019 Read More »
NEW YORK, April 11, 2019 /PRNewswire/ — TMP Worldwide, a global leader in talent acquisition technologies, today announced the release of Priority Score – a proprietary machine learning model for predicting and acting upon job performance. The new technology quickly identifies openings that are lacking necessary or receiving an inordinate amount of candidate flow and automates
TMP Worldwide Launches Priority Score Feature for Its TalentBrew Platform Read More »
Social media advertising, as well as website and landing page designs sit at the top of the list when it comes to the type of media for small and medium-sized businesses (SMBs) will invest in this year. Paid search lands near the bottom. In BrandMuscle’s survey, “State of Local Marketing” report, about 1,000 SMBs admit they
Econsultancy has published its 2019 Digital Trends report, in partnership with Adobe, the ninth year running we have conducted this research. The report is based on a global survey of 12,815 marketing, advertising, ecommerce, creative and IT professionals working for both brands and agencies. Key themes include the relative success of ‘CX leaders’ and digital-first
According to the state of PPC, conversion rate optimization (CRO) has continuously been a top priority since 2013 for agencies and brands year after year. In the 2018 survey, only 1% separated AI and CRO for the most important aspect of the digital marketing industry, with AI coming out on top. You can read the
In an over-supplied, increasingly commoditised market, agency owners understand that they must invest in their own marketing function if they want to grow, and that they have to run marketing programmes that are appropriate for the size and aspirations of their business. Agency marketing – ‘marketing the marketers’ – comes with its own peculiar set
82% of enterprises are prioritizing analytics and BI as part of their budgets for new technologies and cloud-based services. 54% say AI, Machine Learning and Natural Language Processing (NLP) are also a high investment priority. 50% of enterprises say their stronger focus on metrics and Key Performance Indicators (KPIs) company-wide are a major driver of
Which Analytics and BI Technologies Will Be the Highest Priority In 2019? Read More »
As the impact of GDPR crystallizes, not surprisingly, walled gardens are imposing a new wave of data restrictions on advertisers. Their narrow interpretation of GDPR regulations is limiting agencies access to data, measurement and ad serving. This is triggering advertisers to become increasingly interested in a full view of their digital supply chain and greater
Why first party data should be your first priority Read More »
