Priority

SEO Will Be A Priority For Marketers Amid Coronavirus

SEO Will Be A Priority For Marketers Amid Coronavirus

New data from Conductor reveals over half of marketers believe SEO will be more important during the coronavirus pandemic. In “The Impact of COVID-19 on Marketing,” Conductor examines how marketers plan to navigate their goals amid the crisis. According to the findings, marketers plan to reduce overall spend while increasing investments in low cost-high return …

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Small Business Relief Must Be a Priority During the COVID-19 Pandemic

By Alexis Glick As the COVID-19 health emergency has been unfolding, I’ve been doing some writing and media appearances talking about a group of people I care passionately about—namely, the millions of underserved children in the United States who depend on the U.S.D.A.’s school lunch and school breakfast programs for the lion’s share of their …

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CX in B2B Marketing: A Priority Strategy in 2020

CX in B2B Marketing: A Priority Strategy in 2020

Customer experience (CX) is top-of-mind for B2B marketers and insights professionals heading into 2020, according to new research by B2B International. The survey, fielded in 4Q19 among large organizations serving B2B markets throughout North America and Europe, found 52% cite “delivering excellent customer experiences” as a top overall business challenge they currently face. CX also …

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Nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority

One would think that with more than 7,000 martech tools available to create exceptional digital customer experiences, businesses would have little trouble building a marketing stack that delivers a seamless customer journey — but that doesn’t appear to be the case, according to Simpler Media’s latest State of Digital Experience report. Of the 325 digital …

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Priority Zoom is an ERP Tool Designed for Small Business

Priority Software Ltd. has announced the launch of Priority Zoom — a cloud-based ERP product for its North America clients. The product allows small businesses to streamline operations. As a result, they save time and resources by managing company financials, inventory, sales and customer relationships. Priority Zoom tracks and manages each phase of the sales …

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Why Social Media Marketing Should Be Priority

Why Social Media Marketing Should Be Priority Online marketing is less costly than traditional ads. The new methods reach more people if applied correctly. Also, most people check their Facebook or Twitter rather than traditional print advertisements.  Selfies, travel updates, and sharing memories are what we associate social media with.  However, in the past couple …

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Digital Transformation Is A Strategic Priority For Every Company, Says ServiceNow CEO

“What’s happening is that digital transformation is a strategic priority for every company,” says  ServiceNow CEO John Donahoe. “If you can’t compete digitally you can’t succeed. ServiceNow is one of the core strategic digital transformation partners for increasingly virtually every company around. Companies are focusing on how can they deliver better experiences to their customers, …

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Website and mobile app accessibility is a priority after Supreme Court ruling – Econsultancy

The virtues of accessibility are well-established but many companies still fail to make accessibility a priority when developing websites and mobile apps. In the US, however, companies are being forced to view accessibility in a new light in the wake of a US Supreme Court decision that will force a major pizza chain to defend …

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User-Friendly Websites: The New Digital Priority

Angie Schons, Senior Vice President, G5. Image courtesy of G5. For property owners and managers, the importance of an up-to-date, user-friendly website is more significant than ever. Maintaining an effective website that meets residents’  and tenants’ needs is a challenge in the fast-paced virtual world. Key issues range from SEO and digital marketing to compliance …

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37% of marketers say top priority this year is brand awareness

Chart of the Week: 37% of marketers say increasing brand awareness is the main goal for 2019 but it is not a measure of success. Increased brand awareness brings with it a range of benefits, including increased traffic, brand advocates and possibly more sales. It’s not surprising then that that over a third (37%) of …

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97% of companies say retention is a priority but are they delivering?

Chart of the Week: Most companies see customer retention as a priority but B2B companies are better at prioritizing it When it comes to subscription businesses, the key to growth has historically been getting new subscribers. Not only is customer acquisition a fairly expensive undertaking, as the market becomes flooded with more choice, but it …

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