Programs

Why Elements Could be the Next Page in Merchant Loyalty Programs

creativity, SEO BLOG /

Loyalty reward programs have been around for quite a long time and are still used by a wide range of merchants trying to increase their brand awareness, customer retention, and, of course, sales. Whether these programs actually deliver their full potential, though, is a totally different story. Apart from time delays and high transaction costs, merchants […]

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Amazon pop-up stores, Facebook’s ‘Community Boost’ programs & more

Channel: CMO Zone, Marketing Day, SEO BLOG /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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14 Skills for New, Growing, & Mature Content Marketing Programs

Content Strategy, Operations, SEO BLOG, Teams and Process, Teams and Skills /

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? I had the pleasure of thinking through this

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Forget ‘US News’ Rankings. For Online College Programs, Google is Kingmaker

search engine optimization cost, SEO BLOG /

In a time of towering tuition costs, it’s easy to criticize colleges for trying to differentiate themselves by building climbing walls, luxury dorms or lazy rivers. But as more colleges move to offer online programs, there’s another new cost that has nothing to do with delivering education: buying ads on Google and other online platforms

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Snapchat, Amazon Move to Woo Influencers with New Programs

SEO BLOG /

Influencer marketing is on the rise, and the major platforms are taking notice and moving to facilitate better influencer systems. Facebook for example, recently announced some new tools to make it easier for brands to collaborate on influencer campaigns, while Instagram added similar, providing increased transparency and tracking capacity. And now, both Snapchat and Amazon

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Burlington County Library System September 2017 Programs for Adults | News

search engine optimization cost, SEO BLOG /

Adults looking to learn something new will find plenty of library programs available to help them this fall. The Burlington County Library System’s September calendar features a variety of educational workshops, computers classes and more. For something extra special, mark your calendar for the Dance Chine NY Mid-Autumn Festival featuring traditional Chinese dance and music

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Brand Tracking: How to Fix Outdated or Broken Programs

SEO BLOG /

Tracking programs have been a foundation in the marketing suite for decades, serving as an essential ingredient to assess and scrutinize shifts in brand KPIs and consumer attitudes and behaviors. By collecting data from a static group of consumers on a regular basis, marketers can track and benchmark everything from brand awareness to customer satisfaction

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