Teams and Process

4 Paths to Better Content Management and Strategy [New Research]

I’ve been in the content marketing space long enough to be familiar with the saying, “If you create all this great content and yet no one sees it, what’s the point?” This simple question helps those starting in content marketing stay focused on the big picture. Today, though, that saying should go something like this: …

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How to Find a Writer Who Won’t Kill Your Content

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Alas, much of what they produce is junk. Lots …

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Want More Productivity? Make Your Strategy Visual

Part of keeping people productive is ensuring that deadlines are set, but it’s not enough to simply state due dates. Employees need a constant and visual reminder of what needs to be accomplished and when it needs to be done. You’ve probably heard it, but many studies prove visual cues can greatly increase the likelihood of …

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How 3 Content Brands Tackle Their Toughest Internal Challenges

What keeps you up at night about your content marketing program? I’ll bet one of your top concerns is how to prove its value to the company. There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Well, guess what? Your peers – even at brands lauded for their content …

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5 Steps to Strategically Reboot Your Brand’s Content Marketing

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Here’s the formula to strategically evolve your brand communication: 1. Rearticulate your …

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Build an Editorial Content Plan That Turns Strategy Into Success

Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. It’s one of those mantras you’ve heard being chanted again and again throughout every corner of the industry until you simply can’t help but accept it as truth. It really is …

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Ready to ‘Fire’ Your Content Team?

Have you ever had one of those days where you wish you could start your content marketing team over? One of those days when you want to fire everybody, figure out what you really need, and then hire (or rehire) as needed? That moment of frustration likely ended quickly because you knew firing your content …

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How to Stop Acting Like a Marketer and Start Acting Like a Publisher

“Wow! Check out what technology is making possible!” If Intel’s digital magazine iQ could speak, that’s what it would say. One article, for example, describes an emergency button that outdoor adventurers can attach to their clothing. Another describes a tiny drone that may someday help pollinate plants. iQ by Intel may not sell those emergency …

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3 Simple Tools for Hiring Great Content Creators in Less Time

Your team has developed audience personas and knows which topics and keywords resonate with your audience. The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work. And then you hit a wall: You can’t find enough quality content creators to join the team. I hit that wall, …

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How to Manage a Media Arm Within Your Company

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Did it happen? Has your organization bought any media companies or even maybe built its own media arm? Maybe. Maybe not. Either way, you’re probably curious about what …

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