For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts. January 17th, 2020January 16th, 2020 In part 1, we took a look at how consumers and retailers benefit from online sales that went beyond the Black Friday weekend, […]
Online shopping rates lift total holiday sales [Part 2] Read More »
Email service provider Campaign Monitor has released its annual global email benchmarks report, offering marketers a glimpse into email marketing performance across industries. Government organizations topped the list as having the highest open rates of over 30% — an increase of nearly 11% over the course of 2019. The Automotive and Aerospace industry had the
Compared with “tradigital” forms of marketing, such as email, messaging apps tend to enjoy far greater open rates, with many consumers finding them more attention-grabbing than emails. Which is understandable: an email flood daily overtakes recipients’ inboxes with marketing messages. Consumers are overwhelmed, and very often outright delete emails without ever opening them. Now consider
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they’ve learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. Source link
Centennial Park, AZ – Timpson Marketing is pleased to report high rates of success for their clients after using the company’s range of digital marketing services. The company offers a targeted marketing approach strategizing Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay Per Click (PPC) and Google. The approach has a very high success
Email marketers know just how vital understanding key performance indicators (KPIs) are to the success of their marketing efforts. Knowing your brand’s personal numbers is an excellent start. However, those numbers really mean nothing if you have nothing to compare them to. This fact is especially true for ecommerce brands that are looking to improve
Ecommerce is the ultimate optimization puzzle — from individual product pages to filtering mechanisms to your checkout sequence, every choice you make has the potential to have a massive impact on the sale of a given product.
Ecommerce Conversion Rates Across Industries (And How to Raise Yours) Read More »
While we often put in a lot of effort into perfecting various aspects of our marketing copy, we sometimes don’t give the CTA as much attention as it deserves. Yet, research shows that the CTA is just as important as other parts of our marketing copy; in fact, more than 90 percent of people who
7 Experiments to Significantly Increase Your CTAs’ Conversion Rates Read More »
This is a guest post from Ronita Mohan at Venngage. Newsletter design has changed in recent years, and marketers and designers are finding new ways to optimize their designs to improve conversions. The days of text-only newsletters are quickly dying away—people are far too busy to spend their time reading through large blocks of written
7 Design Tips To Boost Your Newsletter Open Rates Read More »
Email senders with higher-than-average open rates are especially likely to rely on delivery optimization, A/B-testing, and reactivation campaigns, according to recent research from Validity and Demand Metric. The report was based on data from a survey conducted between June 27 and July 19, 2019, among 293 email marketers. Most respondents (57%) report that their bulk
