You’ve worked at your company for years. You help make all the decisions, people look up to you, and you’re about to star in a video on your company’s website, social media channels or maybe even on TV. In order to most effectively convey your message, it’s important to look your best! Video is beginning […]
9 Recommendations for Looking Your Best in a Company Video Read More »
Google is surfacing its recommendations beyond the Recommendations page in the Google Ads web interface. Recommendations in the new Google Ads UI is a more robust, machine learning-powered replacement of the old Opportunities tab. It now appears Google will also make those automated recommendations visible when users are in other areas of the interface. The
You might start seeing Google Ads’ automated recommendations in more places Read More »
Evolving consumer expectations driven by the breakneck speed of technological advancements are pushing marketing teams to the brink. Companies of all sizes strive to become “data-driven,” but few are doing so successfully – in fact, 72% of C-level technology and business leaders with some of the world’s largest brands recently reported that they have not
The real-time SEO shift: Research, ranking and recommendations Read More »
LinkedIn, which now hosts 20 million job ads, has outlined its ongoing improvements to its recommendation and connection tools. Source link
LinkedIn Outlines Improvements to Recruitment Recommendations and Job Tools Read More »
Ever since Google rolled out the Optimization Score, all accounts are full of notifications and recommended changes that may improve your account score. These recommendations range from keyword suggestions, targeting changes, ad suggestions, and automated smart bidding strategies. Should you apply or dismiss these recommended changes? In an account, you might see a score like
Apply or Ignore Automatic Google Ad Recommendations Read More »
Let’s face it. There are plenty of rabbit holes to dig into when going through your Google Ads account. Collecting data, recognizing the trends for optimization and other paid search strategy efforts often do not come as quickly as we’d like. The problem? As digital marketers, time is not always on our side. We are
Google Recommendations: Are they Helping or Hurting my Paid Search Strategy? Read More »
Posted by Paola-Didone One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. And when they do, we’re all scrambling to find a baseline again. I decided to put together a list of what I consider to be steadfast
The 5 SEO Recommendations That Matter in the End Read More »
Have you ever found yourself in a situation where you are visiting a website thinking that you are only going to purchase a certain product, but actually end up buying more than that? For instance, you Visit Amazon and you want to only buy a new smartphone, but then you see a recommendation being advertised
The Importance of Cross-selling and Product Recommendations for E-commerce Website Read More »
Depending on who you ask, China has overtaken, or will overtake, the US as the world’s largest economy. And as the Chinese economy grows in size and stature, companies are increasingly interested in how their brands can be a part of it. The media landscape in China is different from the rest of the world’s,
Recommended columns is now live in all accounts. There are 13 categories of metric and attribute columns available in Google Ads. Now, Google has added a recommended columns category to call attention to columns relevant to your account and campaign settings. What’s new. For now the recommended reporting columns is limited, with Bid Strategy Type
Google Ads now makes reporting column recommendations Read More »
