RSAs, or Responsive Search Ads, are the newest ad type by Google (still in beta) to help improve relevancy and ad performance. There is hesitancy for implementation due to some…
PPC Strategy
<
Lately, I’ve had the opportunity to speak with a number of small business owners about their digital marketing needs. What I’m learning is that there’s a HUGE discrepancy in the…
<
While doing a Google search for lists of common characteristics in highly effective PPC specialists, I noticed there is one trait in particular that often gets overlooked, which should be…
<
If you develop mobile games, the majority of your revenue likely comes from in-game advertising or microtransactions, and both of these happen post-download. In 2018, an average of 1,800 games/mo…
<
Many companies have B2C and B2B offerings; in some cases their digital marketing efforts will coincide and in other cases they won’t. Often times B2C and B2B efforts could collide….
<
The 2019 PPC Hero Summit is a half-day free seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with Optmyzr,…