Redefining

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Predictive Analytics in Healthcare- Redefining medical data analytics

Predictive analytics in healthcare is changing the way the data have been perceived so far in the medical industry. Predictive analytics in healthcare has gained a heavy momentum in the recent years, with large volume of data inflow in the medical space. Although the predictive analytics adoption rate in the other sectors such as retail, […]

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Design thinking starts with redefining the role customers play in your product strategy

Google the term “design thinking” and you’ll get around 1.5 billon results. It’s one of the most searched terms in business today as companies and marketers look to put the customer at the center of their product and CX design. And for good reason. And yet, only a small percentage of companies today have implemented

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Redefining forecasting

The rapid evolution of technology combined with fast-changing consumer behavior means consumers, not retailers or manufacturers, are the driving force in today’s economy. They create the appetite for products, and shop for them using the very latest tech, making the traditional models of supply and demand redundant. So how can retailers and manufacturers ensure they

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Redefining SEO in the Age of Digital Transformation

Search engine optimization (SEO) is in the midst of a massive evolution. From the rise of semantic search to voice search, image search, and mobile search, the rules of SEO have changed dramatically in only a few years. This evolution makes sense, considering what digital transformation is all about: the desire to improve the customer

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Thatware is redefining digital marketing with artificial intelligence

  West Bengal, India, Oct 11, 2019 Innovative technologies have always been a norm for empowering new and old businesses. In this competitive era, it has been seen that the revenue generation of a company is directly proportional to the development done in the field of technology. Studies have shown that digital marketing industry is

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How brands are redefining influencer marketing with dark social

People are moving away from Facebook and Twitter. Instead, they’re sharing content via private messaging apps. These private channels are referred to as dark social. It’s no secret that the number of shares you see on social media has started to decline. So, does this mean people have stopped sharing the content they find interesting?

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