responsibly

3 Strategies for intelligently and responsibly incorporating AI into your marketing

As consumers are offered more, they also demand more from brands. Using AI strategically is the key to rise to that challenge. Even successful brands know how hard it can be to reach their target audience at exactly the right moment with exactly the right message. Consumers just have too many ways to interact with …

3 Strategies for intelligently and responsibly incorporating AI into your marketing Read More »

Google Recommends Using JavaScript “Responsibly”

Google’s Martin Splitt, a webmaster trends analyst, recommends reducing reliance on JavaScript in order to provide the best experience for users. In addition, “responsible” use of JavaScript can also help ensure that a site’s content is not lagging behind in Google’s search index. These points were brought up during the latest SEO Mythbusting video which …

Google Recommends Using JavaScript “Responsibly” Read More »

Using data responsibly doesn’t have to weaken marketing strategies

Data privacy is, as it should be, high on the minds of tech companies and the public at large. Unfortunately, much of the discussion of late has centered around controversies originating with the misuse or fraudulent nature of some data sources. But we shouldn’t let this cloud our collective judgment about how data can help …

Using data responsibly doesn’t have to weaken marketing strategies Read More »

Hey Siri, how do I responsibly invest in voice-activated technology at work?

Globant released a recent report on the rise of voice-activated technology in 2018. In this post, Globant CTO Diego Tartara shares data from the report and insight into what businesses can do to adapt to voice technology. Voice-activated technology is here and more accessible than ever before. Thirty-nine million Americans already own smart speakers, and we’re …

Hey Siri, how do I responsibly invest in voice-activated technology at work? Read More »