Risk

A kickback stampede: Why Google’s EU comparison shopping program may carry risk

Cast your mind back to June 2017. The birds sang, the sun shone and Google received a record-breaking fine of €2.4 billion ($2.8 billion). But why, exactly? In a verdict that provoked differing opinions, European Union (EU) regulators ruled when it came to its search results pages, Google favored its own search results over other […]

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Digitas report: Brand loyalty is at risk with voice-based purchases

A-From MTT, Channel: Martech: Marketing, voice search / Good To SEO

The base of the Amazon Echo, a smart speaker home of voice agent Alexa With projections that more than half of US homes will have a smart speaker within four years, marketers are strategizing about the best ways forward. A recent study by marketing agency Digitas addresses some ways in which brands can adapt to

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Is Digital Risk Management A Business Performance Issue?

Cybersecurity, digital risk management / Good To SEO

Digital risk is a reality, and it has a long-term effect on an organization’s initiatives, actions, and decisions. Businesses that progressively rely on digital processes to run their business should have a clear vision for security and digital risk management. Failure to manage digital security is likely to sabotage your revenue, and the potential impacts

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The Biggest Myths About Cybersecurity that Put Your Small Business at Risk

Technology Trends / Good To SEO

The dangers from cyber threats are very real, and the figures can be overwhelming to anyone reading the headlines. A new infographic by Varonis, titled “10 Cyber Security Myths Putting Your Business at Risk” identifies what is myth and what is reality. If you are like most small business owners, you probably aren’t a digital

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Marketing Day: Google warns of app risk, social media report, TrustArc survey & more

Channel: CMO Zone, Marketing Day / Good To SEO

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search

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Deliverability risk

Email Marketing / Good To SEO

List size is an important metric for many marketers. It dictates the number of inboxes they have access to and can drive internal conversations around budgets, initiatives, and available resources. As a result, the same question is often repeated to our deliverability operations team: How do we grow our list and mail to new users?

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The importance of transparency and understanding risk in link building

SEO BLOG / Good To SEO

The most important part of the relationship between you and your link builder might not be what you think. You want them to follow Google’s guidelines (or you might not care) and build great links. You want their work to give you more traffic and better rankings. You may be fine with certain risky tactics,

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For Brands, YouTube’s Reach and Low Cost Still Outweigh Risk of Ads Running on Embarrassing Channels

SEO BLOG / Good To SEO

YouTube is once again in hot water for running ads on channels promoting disturbing content, a CNN investigation has uncovered. More than 300 organizations—including brands like Amazon, Hilton and even Facebook and LinkedIn—had their ads running on channels promoting Nazis, North Korean propaganda and pedophilia, to name a few. The problem wasn’t just limited to the

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Is Your Business at Risk for Embezzlement?

Embezzlement, employee theft, Finance, hiscox, Legal, SEO BLOG / Good To SEO

Do you think your business is too small to be a target for embezzlement? Small business workplaces are often like families, and it’s hard to accept the fact that one of your family members may be stealing from you. But according to a study by insurance company Hiscox, the majority (55%) of embezzlement takes place

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21 Tips to Reduce Blog Risk: Don’t Put All of Your Eggs in One Basket

Amy Landino, Andy Crestodina, Blogging, Bruce Clay, BuzzSumo, Content marketing, Easter, editorial calendar, Gini Dietrich, SEO BLOG, Shane Barker / Good To SEO

When it comes to your blog, take a cue from the saying “Don’t put all of your eggs in one basket.” Translation: Don’t concentrate all of your efforts and resources on one project. OR you risk loosing everything! To reduce blog risk, use a mix of options for each major element of your blog. Here

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