Gini Dietrich

Marketing Career Advice: Women Tell You How To Triumph

Welcome to your amazing marketing career.  Today we face the most exciting challenges in the history of the marketing profession. Despite eroding customer trust and privacy concerns: We can connect with our hyper-niche audiences across platforms, channels and devices. Further, We can inform and engage with them in an ever-changing  environment to meet their specific needs …

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Women In Marketing: How To Beat Career Challenges For The Money

At This year, I’m thrilled to celebrate International Women’s Day! High profile American women like Ruth Bader Ginsburg, Nancy Pelosi and Alexandria Ocasio-Cortez are the reason. And it’s not about politics! The world and our current language already add too much fuel to that divisive fire. Rather these women, from varied backgrounds and experiences, show …

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2018 Blogging Research: How Does Your Blog Compare To The Best

Do you know how your blog compares to the best-in-class blogs? Not sure? Don’t worry–Orbit Media Studio’s 2018 Blogging Survey provides the information to determine how your blog measures up against the top performing blogs. More importantly, it reveals that blog post quality and blog post frequency have emerged as the drivers of improved results. …

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31 Halloween Social Media Marketing Tips You Need To Drive Awesome Results Now

Scare off your organization’s social media naysayers with these Halloween social marketing tricks to drive measurable results! Skip the Halloween treats because, while tasty, the sugar high doesn’t grow anything but your waistline. Instead use these 31 Halloween social media marketing tips to improve your business results while avoiding the witches, ghosts, vampires and zombies …

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Dad’s Social Media Lessons That Will Improve Your Results

Before sharing my dad’s social media lessons, I have to come clean. My father never had a social media account. Unless you count email, but there’s still a hitch because my parents shared an email address. However, don’t let this minor fact stop you from learning from my dad. While I may be prejudiced, my …

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Recycle Content Marketing: 100+ Ways To Reuse, Repurpose & Repromote

Do you recycle content marketing? If not, you’re missing opportunities to extend your content reach, effectiveness and lifetime value. While reducing, reusing and recycling are at the core of Earth Day started on April 22, 1970, you can apply these practices to your carefully crafted content to ensure that it doesn’t become once and done …

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