BuzzSumo

30 Ways to Come Up with Great Ideas for Your Blog Posts

UPDATED! This blog post on content ideation has been updated and vastly expanded for 2020! Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. However, after a certain amount of time publishing content, it can be difficult to …

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The Ultimate Guide to Link Building with Content for SEO

Search engines are constantly evolving their algorithms to ensure that the highest-quality content is surfaced in response to user queries. And as far as they’re concerned, receiving a high volume of quality links from external websites suggests that your content falls closer to trustworthy than spammy on this spectrum. But that’s only part of what makes …

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2019 Content Marketing Predictions: What You Need To Know To Make You Successful

Want your content marketing to succeed in 2019? Of course you do! Then, first consider how key events of 2018 will influence your marketing and content performance. Based on significant shifts in the 2018 landscape, these ten 2019 Content Marketing Predictions will help you develop and document your plans. To make the case to management, …

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3 Types Of Conference Content That Will Boost Results

Conference season is kicking off. Is your conference content ready for prime time? From a content marketing perspective, major industry conferences are attention magnets because they laser-focus your target audience on the key topics. As a result, the major conferences are content generation and distribution opportunities requiring less work and budget to break through. Even …

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Facebook Engagement Research: How 43 Million Posts Will Make You Rethink Your Strategy

As the third largest website globally behind Google and YouTube, Facebook commands audience eyeballs, time and engagement. Regardless of company size or marketing budget, you need Facebook for your marketing due to its sheer size as a media entity. Table of Contents   Let’s accept that Facebook’s recent negative press regarding sharing its users’ personal …

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5 Content Distribution #Fails That Will Make You A Loser

No one sets out to have a content distribution fail. Who would? Even the word loser is enough to evoke painful memories that may date back to childhood. But face the stark reality that content distribution makes or breaks your content marketing success. Without a distribution plan, your loving investment in content creation is wasted …

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How To Choose The Best Social Media Distribution Channels

Worried that your social media distribution won’t achieve your content marketing goals? Yes–BuzzSumo’s 2018 research found that, on average, articles attract a measly 4 social media shares, down 50% from in 2015. But don’t lose sleep over selecting the best social media distribution channels because we’ve got you covered! While social media distribution requires people, …

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3 Killer Amazon Advantages: How To Improve Your Marketing Now

Amazon established Prime Day as a global retail event that attracts not only shopper attention but also competitive retailer participation with competitive offers. While Prime Day gives other retailers a jump on their 3Q2018 sales and the back-to-school season, they lack Amazon’s Prime subscription fees and built-in one step purchasing. Having watched Amazon first as …

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5 Content Distribution Planning Secrets You Need To Boost Results

When do you start your content distribution planning? Don’t be ashamed to tell me. I promise I won’t tell anyone—it can be our secret! Many content marketers start their content distribution process sometime after creating their content and hitting publish. Some wait even longer to distribute their painstakingly crafted messages. To boost your results in …

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Here’s Why Your Influencer Marketing Campaign Isn’t Getting You the ROI You Expected

By Lilach Bullock Are you not getting enough results from your influencer marketing campaigns? This can be doubly frustrating as you’ve probably heard numerous times how influencer marketing is all the rage right now and how it can yield amazing results for businesses. But, thankfully, it’s usually one of a few common mistakes that are …

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Original Research Content: How To Convince Your Boss To Create Marketing Gold

Quality original research content delivers the ever-elusive pot of marketing gold. Because done well original research is information your audience actively seeks. This is important for B2B buyers. 16% of CXOs spend 4+ hours per week engaging with thought leadership content.  (How Thought Leadership Impacts B2B Demand Generation by Edelman and LinkedIn (2017))   Table of Contents …

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Don’t Cry Over Flat Social Media Usage: What Your Business Must Do Now [Research]

Stop crying over fewer available social media opportunities that cost more. Dry your eyes and accept that the “free social media lunch” is over and flat social media usage is the new normal. The “free social media lunch” is over and flat social media usage is the new normal. #socialmedia #digitalmarketingClick To Tweet   This …

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