UPDATED! This blog post on content ideation has been updated and vastly expanded for 2020! Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. However, after a certain amount of time publishing content, it can be difficult to […]
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Search engines are constantly evolving their algorithms to ensure that the highest-quality content is surfaced in response to user queries. And as far as they’re concerned, receiving a high volume of quality links from external websites suggests that your content falls closer to trustworthy than spammy on this spectrum. But that’s only part of what makes
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Want your content marketing to succeed in 2019? Of course you do! Then, first consider how key events of 2018 will influence your marketing and content performance. Based on significant shifts in the 2018 landscape, these ten 2019 Content Marketing Predictions will help you develop and document your plans. To make the case to management,
2019 Content Marketing Predictions: What You Need To Know To Make You Successful Read More »
Conference season is kicking off. Is your conference content ready for prime time? From a content marketing perspective, major industry conferences are attention magnets because they laser-focus your target audience on the key topics. As a result, the major conferences are content generation and distribution opportunities requiring less work and budget to break through. Even
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As the third largest website globally behind Google and YouTube, Facebook commands audience eyeballs, time and engagement. Regardless of company size or marketing budget, you need Facebook for your marketing due to its sheer size as a media entity. Table of Contents Let’s accept that Facebook’s recent negative press regarding sharing its users’ personal
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No one sets out to have a content distribution fail. Who would? Even the word loser is enough to evoke painful memories that may date back to childhood. But face the stark reality that content distribution makes or breaks your content marketing success. Without a distribution plan, your loving investment in content creation is wasted
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Worried that your social media distribution won’t achieve your content marketing goals? Yes–BuzzSumo’s 2018 research found that, on average, articles attract a measly 4 social media shares, down 50% from in 2015. But don’t lose sleep over selecting the best social media distribution channels because we’ve got you covered! While social media distribution requires people,
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Amazon established Prime Day as a global retail event that attracts not only shopper attention but also competitive retailer participation with competitive offers. While Prime Day gives other retailers a jump on their 3Q2018 sales and the back-to-school season, they lack Amazon’s Prime subscription fees and built-in one step purchasing. Having watched Amazon first as
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When do you start your content distribution planning? Don’t be ashamed to tell me. I promise I won’t tell anyone—it can be our secret! Many content marketers start their content distribution process sometime after creating their content and hitting publish. Some wait even longer to distribute their painstakingly crafted messages. To boost your results in
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By Lilach Bullock Are you not getting enough results from your influencer marketing campaigns? This can be doubly frustrating as you’ve probably heard numerous times how influencer marketing is all the rage right now and how it can yield amazing results for businesses. But, thankfully, it’s usually one of a few common mistakes that are
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