editorial calendar

5 Vacation Blog Tips: How To Keep Your Content Fresh When You Are Away

Do you ever have problems keeping your blog filled with fresh content? Before you answer, I’ll tell you a secret. While you might not believe it, sometimes I do! Despite my best intentions, holidays and vacations, big work projects, health issues, or other last minute emergencies keep me from blogging. Even worse, these events can …

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Summer Content Marketing Tips: How To Get Your Content Strategy Ready

Are you and your content strategy in shape for summer? Let’s be honest—I’m not and my gym knows it! Or more importantly, my health club knows a thing or two about summer content marketing based on past registration and usage results. Specifically, they know their target audience wants to look buff in their more body-revealing …

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21 Tips to Reduce Blog Risk: Don’t Put All of Your Eggs in One Basket

When it comes to your blog, take a cue from the saying “Don’t put all of your eggs in one basket.” Translation: Don’t concentrate all of your efforts and resources on one project. OR you risk loosing everything! To reduce blog risk, use a mix of options for each major element of your blog. Here …

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The 10 Content Marketing Plagues: How To Get On Track To Succeed

If you don’t want to be plagued with problems like the Pharaohs of ancient Egypt, make every element of your content marketing work together to achieve your business goals. Regardless of the size of your marketing budget, number of resources or business, your content marketing can succeed or it can be plagued by problems. Use this …

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How to Develop a Better Content Creation Process

Sometimes, crafting content can be like banging your head against the wall—too many ideas, too many deadlines, too many writers, producers, and designers to wrangle. It can feel less like herding cats and more like fighting off a swarm of bees. Congratulations! This is what having a wealth of content feels like, and it’s a …

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