geralt / Pixabay In a recent post, I discussed the importance of reducing expenses in order to increase profit. In this post, we’re going to talk about the other side of the equation: making more money. More specifically, we’re going to discuss how you can improve your sales numbers in 2018. Why We Need to […]
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Amazon is now one of the ten largest retailers in the world. A study by One Click Retail also determined that the online giant accounted for about 44 percent of all eCommerce sales in 2017. These two reasons alone should be enough to convince you about the importance of integrating Amazon into your sales strategy.
Win the Amazon Buy Box and Watch Your Sales Soar in 2018 Read More »
B2B buyers like to hear from vendors early in the research process, prefer email to phone calls, and want tailored content based on primary research, according to recent research from the RAIN Group. The report was based on data from a survey conducted in June and July 2017 among 488 global buyers responsible for $4.2
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Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! For the first Marketing Smarts podcast of 2018, best-selling sales and marketing author, business consultant, and AdWords expert Perry Marshall joins me to talk about how the 80/20 principle can help you to optimize your marketing efforts and focus on
Applying the ’80/20′ Rule in Marketing and Sales Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ian Altman is a bestselling author, strategic adviser, and sought-after speaker. After two decades as a services and technology CEO, he now helps clients grow their businesses, drawing on his years of experience and research into how customers make decisions.
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Remember the days when cold calls and door-to-door sales were the best way to find clients? Thankfully, there is a new(ish) tool that has the capacity to do more (with less effort). It’s social selling, the practice of using social media as a means to target prospects, build connections, and establish rapport and trust. How
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Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Joe Chernov is vice-president of marketing at InsightSquared, a sales performance analytics company. Previously, he headed up content marketing at HubSpot and Eloqua. I invited Joe to Marketing Smarts to discuss account-based marketing (ABM) and inbound marketing, and his view
A 26-year-old ruling responsible for making most of the internet tax-free is being revisited by the US Supreme Court. And the Trump administration is joining states across the country in pushing for collection of sales tax online. The high court is scheduled to hear arguments in the case, which ruled States can’t force merchants to
