If you’re a reader of Smart Selling Tools, chances are you understand the inherent value in equipping sellers with the materials they need to engage buyers. But what is that value, exactly? We at Seismic recently partnered with research firm Demand Metric to find out the true value of sales content. After surveying more than […]
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Many marketing and sales articles begin with a nod to an old cliché: that marketers and salespeople work in silos, taking separate, out-of-sync approaches to a common goal. This article is no different. It’s easy to see shreds of truth to such clichés. And one area where this disconnect commonly plays out in many organizations
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Sales prospecting has always been a time-consuming and often frustrating task for salespeople – from finding the right prospects for your business to finding their contact information and reaching out to them However, with the right tools to help, these tasks can be easier and go so much faster. In this article, I’ll be sharing
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Most visitors to an online store aren’t ready to buy. That’s where micro conversions come into play. They help build the excitement and trust that shoppers need to make a purchase. Micro conversions are smaller actions that indicate a visitor’s interest in what you sell or have to say. They’re important building blocks for branding,
Artificial intelligence (AI) is all around us. It’s how Google answers our searches, Amazon recommends products, and Pandora plays another song. For marketers, AI enables scalable growth, drives revenue, and personalizes customer experiences. Savvy marketers are discovering that AI is an exceptionally powerful strategy. It empowers them to excel in their roles by engaging with
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Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic. The report was based on data from a survey conducted in December 2017 among 314 salespeople and marketers who work for firms of various sizes; 59% work for B2B
Sales Content ROI: Measuring the Return on Sales Collateral Read More »
Google (NASDAQ: GOOGL) has announced a program called Shopping Actions for retailers, which it says has resulted in the shopping basket size of their customers increasing by 30 percent. Google Shopping Actions With this program, consumers can use voice shopping and get a universal cart when they shop across platforms and devices. And retailers can list
If you’re an ecommerce entrepreneur or marketer and want to get more sales from Instagram, you’re in the right place In this post, we’re going to learn how to turn your Instagram traffic into sales on your ecommerce store. You’ll learn the different types of Instagram sales funnels you can consider and when to use
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Facebook is announcing three new offerings to drive mobile and offline retail sales. They’re really product evolutions or extensions of existing solutions previously introduced: store sales optimization, Tabs for Canvas and product categories for dynamic ads. All of them utilize Facebook interest and behavioral data for varying degrees of personalization. Store sales optimization uses machine
Facebook introduces ‘store sales optimization’ and other ad improvements for retailers Read More »
If your sales are starting to plateau or decline, you’ve got to come up with a new strategy to get a cash injection into the business. Even if your company is doing OK right now, you have to ask yourself whether your current business model is sustainable in the future. It’s always important to analyze
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