SEOs

Yoast SEO’s hidden features that secretly level up our SEO • Yoast

Willemien Hallebeek Willemien is Content Team Lead at Yoast. She loves to create and organize content in such a way that it helps people understand SEO. If you use Yoast SEO on your website, you’re probably familiar with features like the SEO analysis or the snippet preview. You might even know that you can easily …

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Why the Divide Between SEOs & Developers Is a HUGE Problem (& How to Fix It)

While we spend time arguing about what we think the latest Google algorithm update was focused on, or how many words or links to include on a page, we are neglecting one of the most pressing issues in our industry today: The divide between SEOs and developers. SEO success depends on developers more than you …

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TF-IDF: The best content optimization tool SEOs aren’t using

TF-IDF, short for term frequency–inverse document frequency, identifies the most important terms used in a given document. It is also one of the most ignored content optimization tools used by SEOs today. TF-IDF fills in the gaps of standard keyword research. The saturation of target keywords on-page doesn’t determine relevance – anyone can practice keyword …

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