Services

The Trumps Have Maxed Out the Secret Service’s Budget

The Secret Service can no longer afford to pay the hundreds of agents tasked with protecting the Trumps, who have traveled so frequently in the president’s first seven months and live so far apart that they’ve left the agency stretched desperately thin. According to USA Today, more than 1,000 agents have already reached their federally […]

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Old School Lead Generation for Financial Services

Companies in the financial services industry really know their stuff, but when it comes right down to lead generation and appointment setting, some of them need to brush up on the most important marketing strategies to leverage. In any case, financial services are a hard sell for the reason that potential clients are usually particular

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Microsoft Challenges Amazon Web Services With Cycle Computing Acquisition

Among the top players in the tech industry, Amazon Web Services (AWS) is the undisputed king of cloud computing, leading the pack by a wide margin in the relatively new but lucrative segment. However, rivals do not plan to let AWS reign unchallenged. In fact, analysts believe that the Amazon will have to brace for a

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Disney Pulling From Netflix Reveals The Problem (And Opportunity) In The Streaming Services War

Disney just announced that effective 2019, its content will no longer be available on Netflix. And not only will it no longer be on Netflix, but in 2019 Disney will also launch its own streaming service. Here’s why that’s so much more revealing about the streaming model as a whole: Original Content Is King For

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How to Step Up Your Financial Services Content Game

When it comes to innovative content marketing and customer service, let’s just say the financial services industry hasn’t taken a leading position. Yet as customer relationships evolve from in-person transactions to omnichannel engagement, consumer-facing banks and insurance companies have realized it’s time to step up their game. Why the lag? “One of the primary drivers

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Marketing Strategy – Three Ways to Co-Create Business Value (and New Products and Services) via Adaptive Innovation : MarketingProfs Article

Developing new products and services in today’s economy requires a process of adaptive innovation—in other words, the ability to adjust to the fast-changing needs of target markets. For that reason, it begins at the edge of the business, with the people closest to the customer—or with anyone else receiving value from the company. Customers are

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