It has been known that a conference is going on right now named as PubCon which stands for Publisher Conference. In this conference, we are expecting to get a goldmine of advice from the people who have made it big in the industry. Now, one company that has definitely made it big is Google and […]
You should only invest in Link Audit if shady SEO was done on your website: Google Read More »
Google’s Gary Illyes said you really only need to invest in a link audit if you had some shady SEO done on your site in the past. He said otherwise, if you are just looking for better rankings, there is no need for a link audit to be done. Here is the tweet of Gary
Google Says Only Invest In Link Audits If There Was Shady SEO Read More »
In 2012, The Hollywood Reporter published a glowing obituary for Patricia Disney, the first wife of former Walt Disney Company executive Roy Disney. In tribute to her philanthropic work, the obituary included a link to WeLovePatty.com, a memorial site where readers could donate to charities in her honor. But if you click on the link
New Studio for BuzzFeed News Last year Adrian Rubin was sentenced to three years in prison and had to forfeit close to $10 million for running a payday loan scam and helping his sons, Blake and Chase, operate an illegal telemarketing business to sell worthless credit cards. His sons also received sentences of roughly three
How Google Search Results Are Being Manipulated By Shady Online Reputation Consultants Read More »
Maybe I should have used an image of me jumping on a soapbox, because I’m about to preach. Spring conference season is in full swing, and I’ve had my mind blown several times already — not from amazing presentations (although there were several), but from conversations with business owners and newbies in the marketing world. Case
As much as we advocate holistic SEO here at Yoast, there will always be people turning to the dark side, employing less than savory techniques for their own gain. When someone targets a website with actions intended to lower its ranking in the SERPs, it’s called ‘negative SEO’. One way people can try to damage
The great thing about social media is you can become anyone you want to be. The bad thing – at least from a brand’s perspective – is that you may not exist at all. If your brand works with paid online influencers, you’re probably familiar with one of the technique’s biggest risk factors now: influencer fraud – a
While the web has offered the businesses the huge number of new marketing opportunities, it has also brought an increased insecurity. It’s too easy to lose your web traffic (which in many cases constitutes 80% of your leads) in one day. Besides, business presence is subject to other major risks including ruined reputation and data
Shady competitors’ tactics and how to beat them: negative marketing resources Read More »
There are plenty of shady email hacks that could destroy your business. But there are a few legal ones that are somehow still effective. If you have an inbox, odds are you’ve been at the mercy of some of these and probably fallen for them. Here are the 5 most irritating shady email marketing tactics that somehow still
Shady (Legal) Things Email Marketers Do That Somehow Still Work Read More »
