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Twitter has reported its Q4 and full year 2018 performance numbers, showing an increase in revenue and a decrease in users. Source link
Twitter Reports Another Decline in Users, Shifts to Alternate Performance Metric Read More »
SEO Houston Pros, a business based in Houston, TX, has announced its recent changes to its SEO strategy to adapt to changes on how searches are done online. They noted that 67 percent of all searches online are now done from a mobile device. Thus, those who don’t have local exposure online are missing out
SEO Houston Pros Shifts Focus To Local SEO – Press Release Read More »
Whew! Life took an unexpected turn in early March, and my focus went from being a full-time entrepreneur to a full-time caretaker. My dad, who has lived a life with near perfect health, got very sick, very quickly. He went from being in perfect health on a Friday, March 2nd,
Passive Income Shifts & What My Marketing DNA Test Results Revealed Read More »
With Instagram being the fastest growing social platform – and now well on the way to being the next billion user network – it makes sense that more brands are also putting increased emphasis on their Insta presence. Indeed, Instagram notes that some 200 million of the platform’s daily users visit at least one business
New Report Looks at Instagram Usage Trends, and How Brands Can Tap Into Shifts Read More »
After decades of trying to fill their brands’ proverbial leaky buckets — continually flooding them with new customers won through acquisition dollars instead of plugging the holes with retention spend — marketers are finally turning the tide. According to a recent Gartner survey of CMOs, marketing leaders are now allocating two-thirds of their budgets toward customer
Swift shifts in marketing spend aren’t enough to stem the Amazonian tide Read More »
Facebook has caused all sorts of headaches for social media marketers in the first months of 2018 by announcing that they’re looking to shift the focus of their News Feed onto ‘meaningful interactions’, which, as a result, will see reductions in Page organic reach. What does ‘meaningful interactions’ mean? We don’t know, because Facebook doesn’t
As marketing operation managers a big part of your role is defining and managing the budget for your marketing initiatives. Too often changes occur after the budget is in place that requires you to relook at how your marketing dollars are spent. TPG’s Revenue Marketing Coach, Pamela Muldoon, sat down with fellow RMC and Strategist
Facebook has released its Q4 and full year 2017 performance results, once again posting solid numbers across the board – though there are some interesting notes on the impact on their shift towards more ‘meaningful connections’ First off, on active users, Facebook’s monthly active user count rose to 2.13 billion, an increase of 14% year-on-year.
Facebook Full Year 2017 Results: Solid Revenue Growth, Questions Over Future Shifts Read More »
Dive Brief: Facebook confirmed it will begin testing pre-roll video ads on the platform’s video-centric features such as Watch in a blog post outlining several updates to its video distribution and monetization strategy. The test will start with six-second pre-roll ads. In an update to the News Feed ranking, Facebook will show more videos from publishers and
Facebook tests pre-roll ads, shifts Ad Breaks to longer content Read More »
