Marketing operations (MO) as a dedicated, funded and strategic capability has exploded across B2B marketing organizations. Driven by traditional marketing’s poor response to changes in technology, customer behavior and use of data for decision-making, the marketing operations function is not only filling the gap, but also creating a competitive advantage for organizations by enabling change […]
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); According to a recent BrightEdge study, 57 percent of traffic now is coming from mobile and tablets. This fact emphasizes that audiences are more frequently relying on their mobile devices to execute their needs. However, even further beyond
“When you change the way you look at things, the things you look at change.” – Max Planck, German quantum theorist and Nobel Prize winner There are two primary mental shifts that occur in the lives of all highly successful people. Many make the first, but very few make the second. Both of these shifts require a
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Maybe it’s my psych minor. And maybe it’s my innate interest in human behavior. Any way you slice it, I’ve always fancied myself an amateur psychologist (extremely amateur, to be clear). And, there’s no more interesting place to watch that human behavior play out than the internet on a day-to-day basis. Over the last 9-12
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