Shouldnt

The CDC Says That Almost Everyone Shouldn’t Vape, Including Young Adults

CDC, centers for disease control, e-cigarette, Emerging Tech, FDA, News, Technology NEWS, Vaping / Good To SEO

The Centers for Disease Control and Prevention (CDC) warned minors, pregnant women, young adults, and people who don’t use tobacco that they shouldn’t vape after a spate of recent illnesses and one death linked to e-cigarettes. According to the CDC’s announcement, as of August 27, 215 possible cases of vaping-related respiratory disease have been reported […]

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Why travel marketing shouldn’t end at a booking

Customer retention strategy / Good To SEO

Marketers can expand relationships between existing customers and their brand at a lower cost than attracting new clients Don’t you just hate it when someone only shows up when they want something? You know the type; the fair-weather friend who is suddenly chummy after weeks of absence because they want to call in a favour.

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We shouldn’t be skeptical or amused at Zuckerberg’s “pivot to privacy” memo. We should be disgusted

Technology NEWS / Good To SEO

The media reaction to Mark Zuckerberg’s memo on privacy and Facebook has mostly fallen into two camps: skepticism and open mockery. Mockery of the notion that, as TechCrunch put it, Zuckerberg has suddenly “discovered privacy.” Skepticism as typified by Mashable’s helpful warning that “if the last 15 years of Facebook have taught us anything, it’s that

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Marketers Media – 10 News Platforms You Shouldn’t Miss

SEO BLOG / Good To SEO

For businesses of all sizes and industries, news publishing offers exceptional results. A good PR story works like a magic wand to increase your online presence and gives your brand exposure. This is a crucial element for any business because of the media coverage it provides. Publishing something about your business or brand on major

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Why we shouldn’t let AI write for us

Technology NEWS / Good To SEO

Machines are getting better at writing. They can finish our sentences. They can reply to our emails. They can write news reports and even novels. But just because they can doesn’t mean they should. Artificial intelligence (AI) is launching a technology revolution that will transform business over the next decade. The most powerful use for

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Why Agencies Shouldn’t Be Afraid of Insurtech and Need to Adopt It – Now

search engine optimization for dummies, SEO BLOG / Good To SEO

There’s been a barrage of insurtech products hitting the market for several years now, creating confusion for some agency owners trying to decipher what is relevant to them, how to implement these products and whether to wait for new agency systems. Regardless of the confusion, choosing to do nothing is not an option, according to

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Influx In Google Alert Spam Shouldn’t Hurt Your Site In Google Rankings

SEO BLOG / Good To SEO

We have probably all seen it, an influx in spam related to the subscriptions you set with Google Alerts around your web site and brands you track. But Google’s John Mueller and Danny Sullivan said that influx of spam in Google Alerts should not have any impact on your Google search rankings. Danny Sullivan from

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Why Entrepreneurs Shouldn’t Always Listen to Advice From ‘Experts’

business advice, entrepreneurial advice, Getting Started, Your Career / Good To SEO

By Ratmir Timashev Sometimes you may not want to share that you’re an entrepreneur. And it’s not because you want to hide what you do, but because you’re trying to avoid all the helpful advice people feel compelled to offer once they know you run a business. The advice might be well intended, but rarely

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Why You Shouldn’t Rely Too Much on Marketing Best Practices

B2B Marketing, Marketing Best Practices, Marketing Strategy / Good To SEO

More than two decades ago, Michael Porter warned about the dangers of relying on benchmarking and “best practices” to produce business success. In a landmark article in the Harvard Business Review, Porter drew a sharp distinction between operational effectiveness – which often involves identifying and implementing best practices – and real business strategy. Porter argued

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Why You Shouldn’t Ignore Search Intent Optimization

Company News / Good To SEO

As web users get harder and harder to engage, search intent as a marketing concept has become a hotter topic. Yet, in most cases, search intent is mentioned in e-commerce context, where you need to match your landing page to your target customer’s expectation. But where does the concept of search intent stand in content

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