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Director, Site Merchandising – FTD Companies

The Director, Site Merchandising owns site merchandising, brand content and overall site experience management for the Floral Brands, FTD.com and ProFlowers. They are responsible for developing a strategy based on data, customer insights and the brand promise that results in a highly effective shopping experience that drives engagement, reduces friction and ultimately improves conversion. Site

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Mobile-First indexing, structured data, images, and your site

It’s been two years since we started working on “mobile-first indexing” – crawling the web with smartphone Googlebot, similar to how most users access it. We’ve seen websites across the world embrace the mobile web, making fantastic websites that work on all kinds of devices. There’s still a lot to do, but today, we’re happy

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Jivox adds visual journey maps, site content to its resume

On Wednesday, personalized digital ad platform Jivox launched two tools to help drive customer journeys with customized ads and use that customized content on web sites and in emails. Customer Journey Optimization, Channel Connector. One new tool, Customer Journey Optimization, is Jivox’ first entry into tracking customer journeys, although it previously had access to the

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She’s Got the Secret to a Glamping Site Business and She’s Giving It Away

Around the world the trend of Glamping has been rising in popularity and prestige. As people increasingly ditch the hotels and hostels for an authentic Glampsite where they can enjoy being at one with nature but sleep in luxury camping conditions, more and more savvy entrepreneurs are jumping on the trend and opening their own

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