Images

How to Boost Conversions with Your Article’s Featured Image

As the web is becoming more visual and interactive, standing out and being remembered is getting even tougher. Visual content can certainly boost engagement and brand memorability, but only if you create an effective visual marketing strategy. First and foremost, you need to start paying more attention to your article’s featured image because that’s what …

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The Seven Best Image Gallery Plugins for WordPress (2019)

Home / Plugins / Top Seven Best Image Gallery Plugins for WordPress (2019) By Kevin Muldoon Last updated: October 20, 2019 WordPress has always supported media well. Individual media files, such as images, can be inserted directly into posts and pages at the click of a button. Alternatively, media can be grouped together into a …

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More options to help websites preview their content on Google Search

Google uses content previews, including text snippets and other media, to help people decide whether a result is relevant to their query. The type of preview shown depends on many factors, including the type of content a person is looking for and the kind of device they’re viewing it on. For instance, if you look …

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Irish adults sharing 25 images online each week according to Pure Telecom survey

Pure Telecom, Ireland’s high-speed broadband and telecoms provider, today reveals the results of a survey which found that the average Irish adult shares 25 images online via social media, instant messaging apps and email on a weekly basis. The nationwide survey of 1,000 adults in Ireland, carried out by Censuswide on behalf of Pure Telecom …

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The Art of UX Storytelling: How to Create Your Brand’s Story

Stories are much more than yet another form of entertainment. From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool. Stories engage us, intrigue us, and help us process loads of information effortlessly. When it comes to marketing, through narratives and immersion a storyteller can build …

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Helping publishers and users get more out of visual searches on Google Images with AMP

Google Images has made a series of changes to help people explore, learn and do more through visual search. An important element of visual search is the ability for users to scan many ideas before coming to a decision, whether it’s purchasing a product, learning more about a stylish room, or finding instructions for a …

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How to Design Landing Pages that Convert

If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. Spoiler alert: that’s because they are. However, just because they’re important doesn’t mean that the average person understands how to use them. Even …

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Effective SEO Techniques that Work in 2019 & Beyond

UPDATED! One of our most popular posts for the past few years, this ultimate guide to SEO techniques that grow rankings has been updated to get you ready for a successful 2019!  In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is, that you might not even know it. …

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Mobile-First indexing, structured data, images, and your site

It’s been two years since we started working on “mobile-first indexing” – crawling the web with smartphone Googlebot, similar to how most users access it. We’ve seen websites across the world embrace the mobile web, making fantastic websites that work on all kinds of devices. There’s still a lot to do, but today, we’re happy …

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Pinterest on visual search: key takeaways

We invited Michael Akkerman, Global Head of Partners Program at Pinterest, to our NY office yesterday evening to speak on visual search. He talked about discovery over search, audience engagement over audience size, less time more well-spent over more total time spent, and social communities over social networks. It was an insightful, instructive, and *obviously* visual-heavy …

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What Are the Biggest Website Mistakes that Are Lowering My SEO Ranking?

We all want to rank on page one of the SERPs for our keywords, and as close to position one as possible. However, doing so requires that your website not only be the best resource for the search term, but for the search engines to recognize it as the best. So how do you do …

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18 Reasons Why Your Instagram Posts Fail (& What to Do About It)

NOW UPDATED to reflect new information and examples of Instagram posts!  When it comes to engagement, Instagram is leaps and bounds ahead of Facebook and Twitter: Take a look at these statistics for Instagram: Monthly Active Users: 800 million Daily Active Users: 500 million Instagram Stories Daily Active Users: 300 million Instagram Likes Per Day: 4.2 billion Photos Uploaded Per …

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