Third-party crawlers, such as DeepCrawl (shown here) and Screaming Frog, can mimic search engine bots and uncover problems to a site that affect search rankings. No matter how well you think you know your site, a crawler will always turn up something new. In some cases, it’s those things that you don’t know about that […]
Your site needs a certain structure. Otherwise, it’ll just be a collection of pages and blog posts. Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is
Travel industry websites can rank higher on Google by giving searchers a highly browsable customer experience, with more links to related content on the site, according to new research. The findings come from a study by Searchmetrics which analysed the Google.com search results for over 6,000 typical travel-related search terms. The study also found that
Advances in technology have driven efficiency in SEO, where site crawlers such as Botify, DeepCrawl and ScreamingFrog have flourished. These tools are an essential part of the SEO toolbox and are great at uncovering and visualizing technical issues such as broken links, 404 errors and invalid canonical tags. They are becoming the default source of
Static site generators offer an alternative to content management systems like WordPress or similar and may produce faster-loading web pages that are more secure and less complex to maintain. Static site generators would not be the best choice for every site or application, but they are a valid option for content marketing and store blogs.
Static Site Generators an Option for Ecommerce Blogs, Content Read More »
6 examples showing the power of parallax-based designs to engage and impress at the same time Parallax scrolling is undoubtedly one of the most popular recent web design trends that first surfaced several years ago and is still common on certain types of site. Parallax gives a visual effect to add a feeling of depth to the visual presentation of content
How to use Parallax Scrolling to impress your site visitors Read More »
Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. This means headings are essential to help people figure out whether they want to read a
In 1991, Tim Berners-Lee (inventor of the World Wide Web) brought the first website to life in from a lab in the Swiss Alps. It didn’t take long for businesses and bloggers to crowd the Internet. Websites brought the need for indexing them, which brought Excite (1993), Yahoo (1994), and Google (1997). -And as these
If more than half of the visitors to your mobile site abandon it for any reason, you would want to know. Speed is the reason, and the new features added to Test My Site from Google (NASDAQ:GOOGL) will give you valuable information on your site’s performance. New Test My Site Features The new Test My
If you have recently implemented Accelerated Mobile Pages on your site, it’s a great time to check which of your AMP pages Google has found and indexed by using Search Console. Search Console is a free service that helps you monitor and maintain your site’s presence in Google Search, including any Accelerated Mobile Pages. You
How can Google Search Console help you AMPlify your site? Read More »
