SMDH, P&G: Why brands need to stop trying to be ‘young’ and ‘internet’

All right, that’s it – I’m calling time out. Brand marketing has finally gone too far.  We’ve all witnessed the cringe-inducing results of brands trying too hard to seem hip and cool and appeal to a younger generation, like Pepsi’s painfully tone-deaf “social justice” ad, or every brand that tried to use a meme and failed.  But late last …

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