Procter & Gamble

SMDH, P&G: Why brands need to stop trying to be ‘young’ and ‘internet’

All right, that’s it – I’m calling time out. Brand marketing has finally gone too far.  We’ve all witnessed the cringe-inducing results of brands trying too hard to seem hip and cool and appeal to a younger generation, like Pepsi’s painfully tone-deaf “social justice” ad, or every brand that tried to use a meme and failed.  But late last …

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[Report] Why should marketers care about transparency in paid media?

Paid media transparency has become an increasingly pressing industry issue over the last few years. In January 2017, Chief Brand Officer of Procter & Gamble (P&G) Marc Pritchard drew attention to the issue of dishonest agency advertising practices, after an unpleasant surprise in its dealings with one agency led to the company reviewing all of …

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