You worked really hard on those social media posts for an upcoming campaign, but do you have any idea how many people will engage? Learning the best times to post on social media is more than just turning a few clicks into a dozen. This data lets you understand your audience inside and out. And […]
Best Times to Post on Social Media: 2018 Industry Research Read More »
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Managing a multi-purpose inbox for all of your social channels is hard enough. With a unified social feed consisting of customer service inquiries, Retweets, @mentions, ad comments, complaints, praise—the list goes on—it’s becoming even more of a challenge. This is especially true when considering the growing engagement rates between brands and customers. It’s clear that
If you meet any social media marketing manager, they’ll tell you, one of the most important facets of their job is to be able to analyze data and make quick decisions. I have to say, analytic reports have become my friend over the last several years. Having the capability to take an in-depth look at
5 Key Marketing Metrics for Social Media Your C-Suite Cares About Read More »
When you make a mistake, social media can be an unforgiving place. That’s because followers often respond to missteps with harsh responses – and worse, they often take screenshots of a misguided post or inappropriate image, extending its shelf life for months, and sometimes years. While social platforms can be a powerful medium for brands
Lessons Learned from Brands That Got it All Wrong on Social Media Read More »
Remember the days when cold calls and door-to-door sales were the best way to find clients? Thankfully, there is a new(ish) tool that has the capacity to do more (with less effort). It’s social selling, the practice of using social media as a means to target prospects, build connections, and establish rapport and trust. How
Make Connections and More Sales Through Social Selling Read More »
Social media news feeds are constantly being updated with more content, upping the competition for attention, and making it harder to get users to pause for a moment and take in your brand messaging. Visuals have long been known as a key to maximizing your opportunities, but these days, even basic visuals are starting to
8 Tips for Eye-Catching Social Media Design [Infographic] Read More »
YouTube and Facebook are the social networks most used by adults in the United States, according to recent research from the Pew Research Center. The report was based on data from a survey conducted in January 2018 among a nationally representative sample of 2,002 people age 18 and older living in the United States. Some
It’s International Women’s Day, and in 2018, the event may be even more important, and resonant, than ever. Over the past 12 months, we’ve seen the rise of the #MeToo movement, the second Women’s March and increased focus on gender equality in the workplace more broadly. Female leaders are seizing the moment and stepping forward,
Celebrating International Women’s Day on Social [Infographic] Read More »
2018 social media research is teaching us at least one thing: This may be the year that social media changed forever. Released hours ago, a new report from my friends at Edison Research and Triton Digital uncovered a trove of statistically significant social media usage irregularities that may herald a dramatic shift in how and why
6 Unexpected Trends in 2018 Social Media Research Read More »
