Social media is one of the most powerful marketing tools in your arsenal. These days, some 90% of young adults use social media to communicate with brands, and if anything, that’s only likely to increase. Soon, social media will become the most important marketing strategy for all target markets, and whether you’re just about to […]
How do rival brands such as Coca-Cola and Pepsi perform on social media? Which competitors are getting referenced more and receiving more positive mentions? To find out, Talkwalker used its Quick Search tool to examine the performance of various brands across multiple social networks over the previous 13 months. Pepsi received more mentions on social
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Quora ad conversion tracking, social media usage report & Analytics 360 Suite Read More »
It’s been a bad few days at McDonald’s, what with the stock drop, disappointing results for the $1 $2 $3 Dollar Menu, and that frightful video of calling the police on a homeless man who had come in when someone bought him a meal. So, when news broke yesterday of the McDonald’s plan to make
Wendy’s Offers Genius Social Mocking of McDonald’s Big Burger Announcement Read More »
This week’s ‘Skim: Why Facebook’s new 3D posts open the door to a brave new augmented and virtual reality world; all about LinkedIn’s new Salary Insights; Facebook opens Community Help feature to businesses, takes big privacy hit in Belgian court; Snapchat ads GIFs, plans new tab feature; the important new Facebook engagement metrics your brand
Which types of Web content get shared most on social media? Do format, length, and domain authority correlate to more shares? To find out, Growista used the BuzzSumo platform to analyze 50,000 content pieces that received 500+ social shares in 2016 and 50,000 content pieces that received 500+ social shares in 2017. The content came from
What Types of Content Get Shared on Social Media? Read More »
Managing social media in higher education is a unique challenge. At first glance, you would speak to the students attending the school. But a higher education institution is more than that. It’s a community of students, educators, researchers and alumni. Let’s also not forget interacting with prospective students. We’ve previously hosted a webinar with social
10 Textbook Strategies for Social Media in Higher Education Read More »
Twitter analytics tool Followerwonk shared an interesting data point yesterday – one worthy of extra attention. Twitter is deleting/suspending accounts at an unprecedented rate. In the past 30 days we have detected: ‣ 2.18 million new accounts‣ 3.18 million deleted/suspended We’ve never seen a net loss over 30 days, before. — Followerwonk (@followerwonk) March 5, 2018
If you’re building your brand on social media, you already know it’s a tough job. There’s a lot of competition, all trying to reach the same sets of eyes and ears. That’s true whether you’re a global mega-brand with an audience of millions, or you run a corner store and speak to a few followers
Create Your Social Media Competitive Report in Seconds Read More »
When was the last time you watched a video on social media? Videos are becoming increasingly popular on social media, especially on mobile. Over the past year, the time people spent watching Facebook Live every day has increased by four times and Instagram videos by 80 percent. To create engaging social media videos, Facebook recommends
How to Create Engaging Social Media Videos: A Step-by-Step Guide Read More »
