Bots become the new sound support for most of the customer friendly websites. As technology is spreading its wings in every sector, it has become more important to be up to date to win the race. Earlier, it was only radio or music systems to use for one-way communication, however, the technology has turned gadgets […]
Over the weekend, Google surveyed small business owners about their appetite to pay monthly subscription fees for a number of potential Google My Business (GMB) enhanced features and services. Some of the suggested offerings included request a quote, automated review/message responses, booking buttons, remove ads from a profile, Google search results placement, Google Guarantee, verified
Local SEOs sound off on prospect of Google My Business subscription services Read More »
The biggest names in the industry. Crowds of people losing their minds at every stage. Kanye West screaming into a microphone about nothing in particular. No—I’m not talking about Coachella. I’m talking about Hero Conf. I went to Hanapin Marketing’s eighth annual US conference to learn from the best and brightest minds in PPC. Here
13 Must-Know Sound Bites from Hero Conf 2019 (And Why You Should Care) Read More »
The way customers behave online and respond to brands and marketing is constantly evolving, so marketers are always searching for new opportunities to stay in the spotlight. There are numerous things on marketers’ minds. B2B and B2C customers are hungry for relevant content that speaks to their needs, and the importance of content can’t be
If someone asked you to name a brand with an iconic signature sound, which brands would spring to mind? Perhaps it would be Intel, with its omnipresent four-note chime. Or the Mac start-up chord. Maybe your mind would go to one of the most well-known advertising jingles, McDonald’s’ “I’m Lovin’ It”. Personally, I’m a fan
How HSBC refreshed its brand with a “universal” sound – Econsultancy Read More »
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish. All we
How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales Read More »
When a comedian is on stage and the punchline he’s practiced for a week is met with stony stares from the audience, what’s that sound he hears? Besides the random uncomfortable cough from an audience member, the sound he hears is probably his heart constricting and his cortisol levels rising. It’s at that time when
The Sound of Silence: Reading into Your Customers’ Lack of Noise Read More »
ijmaki / Pixabay During a recent visit at a client company, the management asked me about the problem of service reps who feel like they’re successful because a customer thanked them graciously, even enthusiastically, for their help, when, in fact, they had not been sufficiently helpful or gotten the customer the best possible outcome. Although
Why Service Suffers When Unhappy Customers Sound Happy Read More »
Interviews aren’t easy. Trying to make a good impression in a condensed period of time while under pressure makes us all nervous. That’s why preparing for interviews is so vital. Now, more than ever, hiring managers have very high expectations of applicants. Smart people talk in simple terms. Studies show people who try to sound important
This 1 Job Interview Tip Makes You Sound More Well-Spoken Read More »
Look, I get it… You hate the sound of your own voice. You’re unfamiliar with the tech. And you feel much more comfortable typing than you do talking into a mic. So you may feel hesitant to start your own podcast. Maybe you even feel intimidated by the prospect. But you should do it anyway.
