spikes

Coping with Peak Season Holiday Spikes in the Contact Center

ElasticComputeFarm / Pixabay Four years ago, we reported that Americans would spend a forecasted $600 billion during the 2014 holiday season. In 2018, that number has skyrocketed to a massive $1.1 trillion, according to data from Deloitte, which is more than a quarter of annual retail sales. Of course, greater retail sales inevitably lead to …

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How to Prepare For Support Spikes in the Age of Uncertainty

Mediamodifier / Pixabay We are living in an age of uncertainty. There’s more volatility in our politics, economics, and increasingly, our climate. For brands, this translates into sudden support spikes. In 2016, Con Edison weathered the impact of Storm Jonas upon New York City. Intuit, maker of TurboTax, saw its own tsunami of questions rising …

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Search Spikes for Delete Facebook: Here’s How Many People are Ready to Trash the App

Here’s the understatement of the year: March was not a good month for Facebook. The Cambridge Analytica scandal and ensuing #DeleteFacebook wave and stock plummet has a lot of people questioning the future of Zuckerberg and Co., and with good reason. Not only is Facebook stock down over 15 percent (year to date), but also …

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The benefit and shock of analyzing Googlebot crawl spikes via log files [Case Study]

I recently started helping a site that was negatively impacted by the May 17 algorithm update. The site had been surfing the gray area of quality for a long time, surging with some quality updates, and sometimes dropping. So I started digging in via a crawl analysis and audit of the site. Once I started …

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Google local messaging & booking, business insights & crawl spikes

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and …

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