spotlights

Wilder Penfield Google doodle spotlights neurosurgeon once considered the ‘Greatest Living Canadian’

Wilder Penfield Google doodle spotlights neurosurgeon once considered the ‘Greatest Living Canadian’ Thanks to Our Sponsor Source link

Bizarre review schema implementation spotlights gaps between Google’s guidelines & how rich results really work

Review snippets, in which review stars appear next to your SERP listing, have long been among the most coveted rich results sought out by SEOs. Unfortunately, the pursuit of these review snippets over the years led to a lot of abuse — webmasters and SEOs would attempt to gain the rich result by implementing deceptive structured …

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Landy Awards Gala spotlights top performers in the SEO & SEM industry

The SEO and SEM industry came out in full force at last night’s third annual Landy Awards Gala in New York City. Created by Search Engine Land and held in conjunction with this week’s SMX East Conference, the event recognized top performers across 24 different award categories, including Best B2B SEM Initiative, Best SEO Initiative, …

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New Gartner report spotlights analytics tools that map customer data across channels

As customer journeys, customer experience and customer data become the key drivers of modern marketing, analytics tools have become the compasses. To help marketers learn about their options, Gartner is out with a new “Magic Quadrant for Digital Marketing Analytics” for what it describes as the “booming business” of analytics. It notes, for instance, that …

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