As people look to their trusted personal networks to discover new products, services and brands that fit with their lifestyles, the role of the brand advocate has never been more important. Smart companies are turning to some of their most engaged advocates—their own teams—to help amplify brand reach and increase leads and conversions. Employee advocacy […]
Benchmark Advocacy Metrics Alongside Organic Reach in Sprout Read More »
There’s nothing better than enthusiastic and eager fans reaching out to your brand on social. Always responding quickly and accurately to these messages is challenging but important, especially given that an average response time for a brand is 10 hours while the average user will only wait four hours. We’re excited to introduce Saved Replies,
Send Responses on Social in a Breeze Using Sprout Social’s Saved Replies Read More »
Forty-one percent of people say they’d unfollow a brand that shared too much irrelevant content. Since content creation or curation is such an ongoing and sometimes time-consuming process, social marketers want to maximize the impact and usage of their assets to engage their brand’s audiences. To do so, teams need efficient publishing workflows to better
Sprout Social’s recent acquisition of Simply Measured offers a chance to consolidate software and get unparalleled access to a comprehensive suite of solutions. As a combined entity, we’re able to provide you with the tools necessary to unlock actionable insights from social data. The result? A greater ability to deliver exceptional customer experiences through a
Sprout Social + Simply Measured Alignment Update Read More »
Figuring out methods for better collaboration is an agency pastime. But juggling multiple clients, multiple social accounts and multiple tools tends to make true collaboration tricky to navigate. No matter the size or structure of your organization, implementing some of these workflows can help you and your agency proactively approach collaboration across multiple channels and
4 Ways to Better Collaborate With Clients in Sprout Read More »
Feelings. They’re complicated. Especially where social media is concerned. Throughout existence our brains have evolved to connect the dots of our experiences into meaningful patterns, but the boom of social media and digital language has made comprehending sentiment an entirely new beast. This dilemma is particularly frustrating for marketers. Research has shown that people only
Five days and ten sessions later, we’re still buzzing from all the awesome insights we’ve learned at our second digital conference, Sprout Sessions: Inspiring Action. We’re grateful not only to all of our incredible speakers, but also to everyone who participated in this epic week of education and inspiration. Our goal for this series was
Top Takeaways From Sprout Sessions: Inspiring Action Read More »
You’ve been patiently waiting and, yes, Instagram publishing is here. Starting today, Sprout Social’s web app supports posting single image Instagram posts directly to your feed without requiring an additional mobile workflow. After connecting your Instagram page as an Instagram Business Profile, simply open Compose, add a single image with an optional caption and hit
Sprout Social’s Instagram Publishing for Desktop is Here! Read More »
Compartilhar conteúdo que repercute com o seu público é parte integrante de todas as estratégias de redes sociais. Mas, como você sabe, não é fácil permanecer na vanguarda e garantir que todo post seja engajador. Na verdade, a pesquisa anual de usuários do Sprout Social revelou que o maior desafio para gestores de redes sociais
Encontre conteúdo compartilhável usando Sugestões de conteúdo do Sprout Social Read More »
Sharing content that resonates with your audience is integral to every social media strategy. But as you know, it’s not easy to stay on the cutting edge and ensure that every post is engaging. In fact, Sprout Social’s annual user survey revealed that the top challenge for social media managers was finding great content to
Find Shareable Content Using Sprout Social’s Content Suggestions Read More »
