While many financial institutions attempt to market life stage banking products/services, and implement effective migration strategies, we haven’t seen any do so as clearly and effectively – or in such a “productified” way – as Bank of America. As a Bank of America customer, I recently received an email with the following subject line that […]
by Staff Dream Local Digital, a fast-growing digital marketing company based in Rockland, completed a $725,000 Series A round of financing in an oversubscribed round co-led by CEI Ventures with Maine Venture Fund, Maine Technology Institute, Bangor Angels and other individual investors from Maine Angels. The investment will enable the woman-led company to expand into
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Marketing Podcast with James FellPodcast Transcript Today on the podcast I chat with James Fell. Fell is a health expert and author of several books, including, most recently, The Holy Sh!t Moment: How Lasting Change Can Happen in an Instant. As a college student, Fell was overweight, failing classes, and in debt. His sudden epiphany turned
Setting the Stage for a Moment of Awakening [Podcast] Read More »
Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth focused e-commerce brands drive more sales, with super targeted, highly relevant email,
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Content marketing isn’t a new strategy anymore, and as every corner of the web fills up with content, marketers increasingly need to prove ROI and drive revenue. Modern SEO has, for years, been the secret weapon for creating content that stands out above the noise — and now that B2B marketers are discovering the value of
How to use SEO to influence B2B buyers at every stage of the buyer’s journey Read More »
Learn how to transform uncertain prospects into brand advocates one step at a time Marketers often see the customer journey as a linear progression of four stages: Awareness Interest Consideration Purchase But there’s one important thing most of us tend to forget – the customer journey is no longer linear. Gone are the days when
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When you think of your business’s sales strategy, you may be tempted to think of it as only relating to the actual transaction where a customer pays for the good or service you offer. However, businesses today can’t think of their relationship with their customers as a linear one. Instead, people have the opportunity to
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Editor’s note: Beverly Jackson is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. When was the last time you went to a casino? When was the last time you went to Las Vegas just for the
How Content Takes the Stage to Change Brand Perception [Example] Read More »
How do social media professionals combat burnout at every stage of their career? I spoke to several social experts ranging from one to 10 years of experience to discover the best techniques to use to avoid burning out. Source link
How Social Media Professionals Can Combat Burnout at Every Career Stage Read More »
Mark Van Scyoc / Shutterstock.com The Federal Trade Commission (FTC) announced yesterday it will hold public hearings on “whether broad-based changes in the economy, evolving business practices, new technologies, or international developments might require adjustments to competition and consumer protection enforcement law, enforcement priorities, and policy.” The hearings are being presented as part of a
Antitrust, data and consumer privacy will take center stage at new FTC hearings Read More »
