sunset

Google to Sunset Average Position: Here’s What It Means

Yesterday morning, Google Ads announced that it will sunset average position—one of the original Search metrics—in September of this year. What is average position? When you’re competing in the Google Ads auction, you’re assigned an Ad Rank based on your bid and your Quality Score. Ad Rank, in turn, determines where your ad lands in …

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Google Ads to sunset average position reporting metric later this year

The signs have been popping up, but now it’s official. Google will retire average position reporting from Google Ads later this year. What were the signs? We can point to two key ones. The first and most significant: In November, Google introduced four new ad position metrics to indicate the percentage of impressions and impression share …

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Lithium will ‘sunset’ its Klout service on the day GDPR launches

In 2014, Lithium acquired Klout, the online reputation service, for what Fortune magazine reported was a $200 million price. The enterprise social community service said at the time that Klout could help its communities determine who has authenticated expertise when they deliver recommendations. Last week, Lithium announced it had decided to “sunset” the Klout service …

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AdWords app-install campaigns to sunset as Universal App Campaigns take over

Google launched Universal App Campaigns (UAC) roughly two years ago to help developers drive app downloads. UAC has co-existed with AdWords app-install campaigns since that time. Now the company is moving all app-install ads under the umbrella of UAC. Google said that as of October 16, all app-install campaigns will run as UAC ads. All …

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