Surprising

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Surprising Reasons Why Consumers Would Switch Banking Providers

Subscribe to The Financial Brand via email for FREE! By now there can’t be a financial institution marketer with a pulse who isn’t keenly aware that the competition for consumers continues to rise to levels never seen in the formerly staid banking business. Anything that helps marketers and retail banking executives to meet that …

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32 (Surprising?) Ways to Define a Home Run in Content Marketing

Your content packs a powerful punch – a high-flying, out-of-the-park hit. Your team and brand executives jump up and fist pump, while your competitors slouch glumly at their desks. We know what a home run is in baseball – it gets the biggest crowd reaction and sometimes decides the game. But what is its equivalent …

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Essential (and Surprising) Social Media Statistics to Inform Your Strategy

What role do social media stats and facts play in your day-to-day? As social media marketers, we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. Social media stats make a difference. Plus, you never know when you’ll need a good trivia tidbit to impress at …

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Social Media Usage Statistics for 2019 Reveal Surprising Shifts

2019 social media usage statistics and research from my friends at Edison Research and Triton Digital, contained in the newest version of their annual The Social Habit study, found surprising shifts in how Americans of different genders, age groups, and races use social media and social networks. I strongly encourage you to download the entire …

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5 Surprising Things You’ll Gain From a Media Training Session

Print newsrooms are shrinking. Just last month, the Cleveland Plain Dealer laid off a third of its unionized news staff. According to Pew Research, from 2008 to 2017, newsroom employment in the U.S. dropped by 23%. It’s looking more and more bleak for the news that runs in black and white. Despite these developments, television …

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