I recently dug into over 50,000 title tags to understand the impact of Google’s rewrite update. As an SEO, this naturally got me wondering how the update impacted Moz, specifically. So, this post will be a more focused examination of a site I have deep familiarity with, including three case studies where we managed to […]
You can read our most essential coverage of the coronavirus/covid-19 outbreak for free, and also sign up for our coronavirus newsletter. But please consider subscribing to support our nonprofit journalism. The basic system uses your phone’s Bluetooth to anonymously track who you have been in close proximity to (you can read more detail in our previous report). If you opt
How Apple and Google are tackling their covid privacy problem Read More »
Yesterday Google announced they are removing double organic listings in search results for sites that rank on the first page and also capture the Featured Snippet. This is a large change from Google on how Featured Snippets work, and it is something everyone in the search industry needs to be aware of. More importantly, you need
Tackling the new Featured Snippet change head on Read More »
January 10th, 2020 Culture Erica Perry The decline of empathetic behavior on social media is a growing issue. Our industry has the opportunity to push for an agenda that offers teens and young adults the ability to understand the choices they’re making behind their devices. Platforms are exploring ways they can play a role in
Image copyright Giannis Athinaios Image caption Jannis Athinaios has been fishing off the coast of Greece for over three decades Jannis Athinaios is preparing to sell his merchandise, an assortment of fresh red mullets, red snappers, white sea bream and blunt-snouted mullets, at the sun-washed port of Nea Makri, a coastal town 25km northeast of
Ghost nets: Tackling a silent killer of the seas Read More »
Jesy Nelson from the girl group Little Mix has been praised for highlighting the problem of online abuse on social media platforms in a new documentary, ‘Odd One Out’. The BBC Three documentary has generated a huge wave of positive feedback since it aired, with many influencers and well-known media personalities sharing their own experiences
How are brands and social media platforms tackling trolls? – Econsultancy Read More »
Despite that speedonthewater.com is celebrating its 10th anniversary this year, the daily high-performance powerboating news site has had the same look and feel for the past five years. That’s an eternity in the online world, which is why we have tasked Dekker Web Solutions with a total redesign—including a new content management system and platform—to
Dekker Web Solutions Tackling Speedonthewater.com Redesign Read More »
We all hate being told that our efforts to complete a task aren’t good enough. It’s simple enough to say I’ll learn from a mistake, but in the moment of receiving the feedback, it’s easy to feel anything from a little put-out to down-right broken hearted. In the world of digital marketing and SEO, success
Tactics for Tackling Negative Feedback (& How to Not Take It Personally) Read More »
Most marketers are now familiar with personalization or using data to deliver targeted or even individualized messaging and offers to consumers. Perhaps less well known is ‘hyper-personalization’, a technique which uses real-time contextual and behavioural signals to provide even more relevant messaging for customers. For example, an email may be personalized by using the customer’s
How are marketers tackling hyper-personalization? – Econsultancy Read More »
June 12, 2018 If you have ever used Facebook Ads for advertising, chances are you have had an ad disapproved at some point. It can be quite annoying when an ad is disapproved not only because it takes time to try and fix the ad but sometimes Facebook isn’t exactly clear as to why your
