3 Ways Brands Can Target Millennials on Instagram The millennial generation is the first to spend more time on social media than on traditional media channels such as television or the radio. This generation of young and tech-savvy consumers engages with social media much differently than an older audience would. Millennials demand instant access to […]
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Facebook’s testing a new Custom Audiences option which would enable businesses to target ads at people who’ve visited their store, with a new ‘Store Visits’ option appearing for some advertisers. Screenshot via Moshe Isaacian As you can see from the above, the option would enable advertisers to ‘create a list of people who’ve previously visited
Facebook’s Testing a New Way to Target Ads to People Who’ve Visited Your Store Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! Today’s
How to Target Different Cities Without Hurting Your SEO Read More »
From Adobe’s blog post on the new Target enhancements Adobe is out this week with some enhancements to its Target A/B testing tool, all of which it says are made possible by its Sensei cloud-wide layer of artificial intelligence. The tech giant released its One-Click Personalization last November in beta, which enables algorithmic page-level testing,
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Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Twitter subscription ads, Adobe Target update & Segment tools Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Are you striking gold with your long-tail keyword strategy – or striking out? Hunting for long-tail keywords with low search volume might seem like a waste of time and effort. Why not focus your efforts on ranking for
Keyword research is synonymous with SEO. I remember, back in the day, when keyword research was SEO. The recipe was simple. Use the Google Keyword Tool (now known as the Google Keyword Planner) to type in a broad search phrase. Find a keyword phrase that receives a considerable number of searches with minimal competition. Stuff
Here Are the Research Hacks I Use to Come up with a List of Target Keywords Fast Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Google has announced that its enterprise version of Gmail, found in G Suite, and consumer version of Gmail are going to more closely align. One of the key areas in which they are aligning is in ads personalization.
Google to Stop Using Information in Gmail to Target Personalized Ads Read More »
Facebook is closing in on nearly two billion monthly active users! There was even an 18% increase from 2016. If you think about the sheer size and scope of Facebook, it’s mind-boggling. And when you consider the fact that one in five pageviews in the United States occurs on Facebook, the power of this social media
How to Make Your Facebook Page Visually Appealing to Your Target Demographic Read More »
Posted by BrianChilds Welcome to our newest installment of our educational Next Level series! In our last episode, Jo Cameron taught you how to whip up intelligent SEO reports for your clients to deliver impressive, actionable insights. Today, our friendly neighborhood Training Program Manager, Brian Childs, is here to show you an easy workflow for
How to Target Multiple Keywords with One Page – Next Level Read More »
