technologist

The evolution of the marketing technologist: How martech roles have changed during the last 5 years

Five years ago, marketing technologist roles were, arguably, in their infancy. At the risk of being nostalgic, it was a simpler time for our industry: the martech landscape was comprised of a mere 1,000 solutions and nobody had even heard of Cambridge Analytica. Adobe hadn’t bought Magento or Marketo and LinkedIn hadn’t yet joined the […]

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Susan Wallace,SEO Writer, SameDayPapers.com | HR Technologist

Susan Wallace has been writing SEO articles for professional essay writing service on improving the workplace for years now. She provides coaching to employees, ghostwriting, and editing services to businesses. Wallace writes informative and entertaining reads but never compromises SEO requirements. Her passions for helping companies maximize their employees’ potential flows through in the skillful

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Freshly CMO Mayur Gupta’s unexpected path from technologist to marketer

SAN JOSE, CA — Growing up in India, Freshly CMO Mayur Gupta said it was his mother who persuaded him to begin his career as an engineer. “My mom inspired — or told me — to become an engineer,” said Gupta during his keynote session at this year’s MarTech Conference, “I listened to her and

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Customer Relationships – Marketing Smarts: Why You Need a Marketing Technologist : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! When I talked with Scott Brinker about marketing technology for this week’s episode of MarketingSmarts, he emphasized what he called “two truths”: 1. IT needs to move farther out of the business of managing and implementing all of the technology

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Erica Erskine combines art and science as a digital marketing technologist

Arlene Hisiger Published 8:00 a.m. ET Aug. 27, 2017 CLOSE Rochester women are making headlines. Lauren Peace Erica Erskine(Photo: John Smillie) Erica Erskine loves to create things. She enjoys drawing, painting, metal work and sculpting. But when it came time to sculpt a career path, she found it a bit more challenging.   “When I

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