tiein

LinkedIn adds lookalike targeting, Bing tie-in and B2B templates to ad platform

Channel: Social Media Marketing, LinkedIn, Social media marketing, Social Media Marketing: Advertising / Good To SEO

LinkedIn advertisers are getting three new updates: a lookalike audiences targeting feature, interest targeting that leverages Bing search data, and more than 20 B2B audience templates. The company says it has been testing these new features over the last few months and that they will be available to all advertisers over the next two weeks. […]

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LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator

LinkedIn Sales Navigator Custom Lists. LinkedIn announced on Wednesday a number of new updates to its Sales Navigator lead prospecting tool. After completely overhauling the platform last year, LinkedIn is making it possible for users to share the Custom Lists they create between team members. The company has also added a new search exclusion filter