Channel: Martech: Sales

LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator

LinkedIn Sales Navigator Custom Lists. LinkedIn announced on Wednesday a number of new updates to its Sales Navigator lead prospecting tool. After completely overhauling the platform last year, LinkedIn is making it possible for users to share the Custom Lists they create between team members. The company has also added a new search exclusion filter …

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InsideSales’ new study: AI is ‘becoming a way of life’ for sales

From the InsideSales report “AI is becoming more than just mainstream,” says a new study from sales acceleration platform InsideSales.com. “It’s becoming a way of life.” Out today, “State of Artificial Intelligence for Sales & Marketing/2018 Report” (free, registration required) shows “most people in the industry understand that AI truly enhances a sales rep’s role …

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Marketing tools can be leveraged by sales teams, here’s how

Whether the discussion centers around lead quality, buyer personas or content, there seems to be a never-ending battle between sales and marketing departments to stay aligned. When it comes to content, the sales team is rarely using the content that the marketing team is creating – in fact, 90 percent of content developed for sales …

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LinkedIn Sales Navigator gets new engagement alerts, Custom Lists, more mobile search features

Sales Navigator’s new Custom List view works on desktop and mobile. LinkedIn announced new updates to its Sales Navigator platform on Wednesday. Since launching the “Deals” features in August, the sales management platform has introduced new engagement alert notifications, added a Custom List feature and extended all desktop search features to the mobile app. Alert …

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With 600 vendors, sales tech landscape is 1/10 the size of martech – and still overwhelming

Source: Nancy Nardin, Smart Selling Tools, Inc. “Only 35 percent of a sales rep’s time is spent selling,” says Nancy Nardin, founder and president of Smart Selling Tools. Instead of giving a majority of their time to selling, sales reps are having to update forecasts, client account records and other process-oriented tasks. Nardin says with …

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Brainshark launches AI-powered analysis of sales reps’ self-assessment videos

Brainshark’s platform focuses on the training of sales reps, who often upload videos of themselves trying out elevator pitches or answering specific client questions. The problem, Senior Product Manager Mark Yacovone told me, was that Brainshark’s client companies said reps weren’t getting feedback fast enough because of the volume of videos or their supervisors’ schedules. …

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Zoho unveils the ‘first bot for CRM,’ plus a new ‘serverless’ infrastructure service

Zoho offers an expansive suite of tools for businesses, covering sales, marketing, customer support, finance and other necessities. This week, the company announced its first bot and launched an infrastructure service in support of apps made with its tools. The bot – or AI assistant, in the company’s description – is call Zia Voice, and …

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Understanding how marketing and sales work together

Proper attribution is one of the biggest challenges marketers face. I’ve experienced this firsthand in my role as VP of marketing at AdRoll; I’m responsible for reporting on the impact of my team’s marketing efforts and dedicating resources toward the activities that drive the business. Our customers have the same imperative, which is why they invest in …

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How to shake up conversions with stirring conversations

Think back to five short years ago: Facebook IPO’d; Oxford American Dictionary named “gif” its word of the year; and your only options to order pizza were by phone or on a website. Five years! It seems like forever ago. Now, Facebook stock has only gone up since its much-decried stock market debut, gifs are old …

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from the report

Sales tech ‘is changing the game for sellers’ (and buyers)

From the LinkedIn report Ironically — according to a new LinkedIn-sponsored report — sales tech now allows B2B buyers to turn the tables on B2B sellers. That’s because B2B buyers now frequently pre-qualify sellers, when it used to be primarily the other way around. The company’s second annual “State of Sales 2017” report is out …

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Force-feed your marketing funnel now

I love B2B marketing. I came for the diversity of challenges. And I’ve stayed for the continuous change. Throughout, I remain acutely aware of the balancing act that’s part and parcel of life in this job. We practice in the space between the scientists who create great products and the warriors who help sell them. …

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