Understanding

A deep dive into BERT: How BERT launched a rocket into natural language understanding

A deep dive into BERT: How BERT launched a rocket into natural language understanding

SEO BLOG /

Editor’s Note: This deep dive companion to our high-level FAQ piece is a 30-minute read so get comfortable! You’ll learn the backstory and nuances of BERT’s evolution, how the algorithm works to improve human language understanding for machines and what it means for SEO and the work we do every day. If you have been […]

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Google is improving 10 percent of searches by understanding language context

Technology NEWS /

Google is currently rolling out a change to its core search algorithm that it says could change the rankings of results for as many as one in ten queries. It’s based on cutting-edge natural language processing (NLP) techniques developed by Google researchers and applied to its search product over the course of the past 10

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Why understanding entity salience is key for understanding Google

On-page optimisation, Search Engine Optimisation (SEO) /

If you can understand what search engines are looking for, you’ll be able to ensure they identify your target topics and rank your copy for the most appropriate search terms Entity salience is a technical topic with significant implications for the way that search engines understand content. When discussed in the context of SEO, it

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Soapbox: Is mind-reading technology the future of consumer understanding?

SEO BLOG /

A lot is going on in the rapidly emerging field of brain-computer interface (BCI) design. Both Elon Musk (via his new venture Neuralink) and Mark Zuckerberg (via Facebook Reality Labs) are making aggressive investments in technology explicitly created to allow your mind to control and interact with your devices. By nature, of course, the consequence

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Brief Understanding Of Search Engine Optimization (SEO)

SEO BLOG /

Local search optimization tactics can help local businesses to outrank the giant fishes. Courtesy Photo If you’ve ever had experience with an online business or storefront, you’ve probably heard the term “SEO”, or “Search Engine Optimization”. But finding a quick explanation can be difficult, especially since it covers a lot of different changes and website

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Send It: Understanding the Difference Between Deliverability and Delivered Rate

Send It: Understanding the Difference Between Deliverability and Delivered Rate

SEO BLOG /

As an email marketer, the term “deliverability” is nothing new, but many people we talk to still confuse it with “delivered rate”, which is actually something very different. We’d love to help clear up the confusion, so let’s go over what deliverability is and how it directly impacts your email program. Deliverability is defined by the

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This exoplanet challenges our understanding of planet formation

Space, Syndication, tech, Technology NEWS /

The discovery of yet another exoplanet is no longer news. More than 4,000 planets around other stars have now been found since the detection of the first one in 1995. As astronomers long suspected, or at least hoped, it seems that planets are ubiquitous in stellar systems and there are probably more planets than stars

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How A Key Story About The 1919 Black Sox Scandal Was Completely Made Up… Due To A Confused Understanding Of Copyright

Technology NEWS /

from the say-what-now? dept It’s baseball playoff season, and this week, as many have been highlighting, it’s actually the 100th anniversary of the infamous 1919 Black Sox scandal, in which a bunch of players from the Chicago White Sox were later accused of deliberately throwing games in a deal with some gamblers. I’ve seen a

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