On-page optimisation

Why understanding entity salience is key for understanding Google

If you can understand what search engines are looking for, you’ll be able to ensure they identify your target topics and rank your copy for the most appropriate search terms Entity salience is a technical topic with significant implications for the way that search engines understand content. When discussed in the context of SEO, it […]

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How to analyze your website for free with Chrome extensions

For every business owner, marketer, or webmaster it’s essential to keep tracking what’s happening on a site and to have enough time to deal with multiple tasks as well Running your own website is a pretty challenging and time-consuming process in the era of constant technology updates and search algorithms changes. For every business owner,

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ICO marketing in 2018: from SEO to PPC

Initial Coin Offerings (ICOs) were the talk of the town in 2017.  There were 435 ICO projects deemed successful in 2017, raising an average of $12.7 million. In total, over $5.6 billion was raised in 2017, a 40-fold increase from the $96.3 million raised in 2016. ICO’s are rapidly replacing the traditional forms of venture

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Technical SEO vs content marketing: Which should SEOs focus on?

In the digital marketing sector we frequently talk about content and technical SEO as two distinct sections of marketing we can do on-site. But that’s not entirely true. The two elements work hand-in-hand on a website to support its organic successes. I think primarily the reason is that two separate skill sets are required to

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