It seems like SEO gets most of the attention when it comes to marketing, but we can’t forget about SEM! Now, what is SEM? First, let’s go over the basics: SEO stands for search engine optimization. It’s a non-paid effort that centers around optimizing your website and content with words and phrases that people would […]
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NEW YORK, Feb. 11, 2019 /PRNewswire/ — As part of their ongoing initiative to teach organizations how to self-promote across social and marketing channels, social media agency, fishbat, shares 5 reasons why universities should utilize email marketing to increase enrollment. It’s a simple formula: More applicants equals more potential students to enroll. However, for many universities,
Social media has become one of the most crucial tools of any business’ digital marketing strategy. Companies can now reach more potential customers all through the power of the Internet and its global community. People are generally in a consumer mindset and not in business-mode when they go online because of the personal nature of
PATCHOGUE, N.Y., Nov. 30, 2018 /PRNewswire/ — In order to help businesses continue to grow to serve the needs of their customers, internet marketing agency, fishbat, shares the four reasons why your company should utilize chatbots. There’s no denying that the landscape of customer service is changing. While the most common way of interacting with a
An opted-in, highly engaged audience that enjoys real-time service from preferred brands will set the foundation for the ROI that businesses need to see There’s no denying that chatbots drew in a lot of attention last year. The tremendous hype around their capabilities fueled intrigue about how they were going to change consumer behavior and
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With Pay Per Click, keywords are the foundation of our industry. By knowing how the different type of keywords work and how to utilize these match types, you will be able to reduce some unwanted clicks and some wasted spend. We are going to list out the available match types and real-life Search Query Report
Running a business in the world today isn’t easy. Sure, the internet has changed the way businesses connect with different audiences and customers around the world, but there are still many local and offline businesses that are struggling to compete. This is especially true in the world of ‘trade businesses’, where individual contractors and hands-on
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Last week, Twitter finally rolled out its new ‘Bookmarks‘ feature to all users. The option enables users to bookmark tweets that they want to save for later viewing, and is a great addition, since previously there was no easy way to save tweets for later reference other than “liking” them. Unlike “liked” tweets (see what
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Seemingly every company has a blog these days. Unfortunately, very few organizations fully capitalize on their blog content to maximize SEO results. Here are eight simple ways a blog can improve your website’s organic visibility, traffic and results. 1. Create a compelling name for your blog It irks me when I go to a company’s
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Dave Smith grew up in rural Ohio but moved to big city Chicago for college. College life didn’t turn out exactly as he planned, and Dave began a series of career 9 to 5 jobs in middle America. Dave spent his working career dreaming of being his own boss, but never had the courage to
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