venerable

Adobe makes its venerable PDF more collaborative

If you can remember back to the time in the last century before Adobe launched its PDF, software-constructed documents were fickle things that acted differently in different devices and screens. With PDFs, marketers — among others — could issue press releases, white papers, printable surveys, case histories and many other documents, confident that users would […]

Adobe adds enhancements to boost the venerable channel of email

A-From MTT, Channel: Email Marketing, Email Marketing / Good To SEO

Adobe is announcing or previewing several new email features this week, as its fourth annual Consumer Email Study shows some movement in consumer attitudes toward digital marketing’s oldest channel. The survey, also unveiled this week, indicates that email is starting to receive some competition from new channels like chatbots or smartwatches as consumers’ preferred communication

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