Walled

Amazon scoops up Sizmek’s Ad Server and DCO business, carving out a space in the walled garden triopoly

Amazon closed in on a deal Friday to buy Sizmek’s ad server and dynamic content optimization (DCO) business for an undisclosed amount. The acquisition builds on Amazon’s mounting efforts to take on Google and Facebook’s duopoly as a dominant ad server. Sizmek filed for bankruptcy in March of this year, weakened by the competition of …

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Know your options: Identity resolution beyond the walled gardens

The first rule of business is “know your customer.” But, these days, it’s also one of the most difficult problems for brands. The big walled gardens — Facebook, Google and Amazon — have a kind of identity resolution nirvana. They can approach each user as a single identity, since those users are usually logged on. …

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Parse.ly, Notablist make internal data public to help marketers see beyond walled gardens

The tech stack and IP address history for Beadfest.com, per Notablist Two New York City-based companies are — separately — making available their internal marketing data: Parse.ly is unveiling its “attention map” of Net topics, and Notablist is detailing the tech stacks behind brands’ emails. About the Currents platform. Parse.ly’s new Currents attention platform is …

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Google’s Walled Garden: Are We Being Pushed Out of Our Own Digital Backyards?

Posted by Dr-Pete Early search engines were built on an unspoken transaction — a pact between search engines and website owners — you give us your data, and we’ll send you traffic. While Google changed the game of how search engines rank content, they honored the same pact in the beginning. Publishers, who owned their …

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