Amazon closed in on a deal Friday to buy Sizmek’s ad server and dynamic content optimization (DCO) business for an undisclosed amount. The acquisition builds on Amazon’s mounting efforts to take on Google and Facebook’s duopoly as a dominant ad server. Sizmek filed for bankruptcy in March of this year, weakened by the competition of […]
The first rule of business is “know your customer.” But, these days, it’s also one of the most difficult problems for brands. The big walled gardens — Facebook, Google and Amazon — have a kind of identity resolution nirvana. They can approach each user as a single identity, since those users are usually logged on.
Know your options: Identity resolution beyond the walled gardens Read More »
The tech stack and IP address history for Beadfest.com, per Notablist Two New York City-based companies are — separately — making available their internal marketing data: Parse.ly is unveiling its “attention map” of Net topics, and Notablist is detailing the tech stacks behind brands’ emails. About the Currents platform. Parse.ly’s new Currents attention platform is
Posted by Dr-Pete Early search engines were built on an unspoken transaction — a pact between search engines and website owners — you give us your data, and we’ll send you traffic. While Google changed the game of how search engines rank content, they honored the same pact in the beginning. Publishers, who owned their
Google’s Walled Garden: Are We Being Pushed Out of Our Own Digital Backyards? Read More »
“Of course you write so many eBooks Ryan. Writing eBooks is easy for you. But writing eBooks is not easy for most people.” 10 years ago I sometimes teared up in frustration after writing 300 words. Writer’s block. Terribly depressing feeling. All was OK. Words flowed. But the spigot went dry after 300 freaking words.
