Matt Crowley – September 28, 2020 With any long term initiative, it can be a challenge to know if you are on the right path towards success or if you are not making enough progress toward your goals. At times, SEO and content initiatives can fall into this bucket. You may have a great strategy, […]
Key Performance Indicators (KPIs) help you understand how your business is progressing towards its goals. In the SEO world, you can find articles talking about tens of so-called KPIs, including bounce rate, dwell time, time on page, etc. These are vanity metrics that have no relationship with the overall marketing or business goals. In reality,
Track These 3 SEO KPIs to Make Better Marketing Decisions Read More »
30-second summary: Mobile applications have become essential for human life, It has managed to reach every corner of the world, it is used for all kinds of things. There are more than two million mobile apps available in app stores but all of them are not equally successful. App Store Optimization (ASO) is one of
App store optimization success: Top five KPIs you must measure – Search Engine Watch Read More »
Evaluating SEO KPIs When It’s Not Business As Usual – MoreVisibility Matt Crowley – April 29, 2020 Are you seeing a lot of volatility in your Organic Website Traffic and conversions (i.e. appointments, leads, or revenue)? Unfortunately, you’re not alone. Right now, many companies are experiencing volatility in these metrics due to changing consumer and
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Coming up with your lifecycle email marketing strategy and getting great emails into customer inboxes is only part of the email marketing equation. If you want to make the most of your email efforts and continuously improve, you need to track performance. Email marketing KPIs, or key performance indicators, are metrics used to assess customer
Email marketing KPIs: This is how to use them | Vero Read More »
Editor’s note: This article was first published in December 2018. It has been updated in March 2020 for accuracy and completeness. “If you can’t measure it, you can’t improve it.” – Peter Drucker. It’s the same for your email marketing campaigns. But what many marketers don’t realize is email marketing metrics go beyond open rates,
15 Email Marketing Metrics & KPIs You Should Track Read More »
Realistically, not all of your marketing campaigns are going to generate the results you’re after. Some might fetch good results, while others might convert badly. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current
Top Marketing KPIs that Every B2B Company Needs to Track Read More »
Wednesday 27 November 2019, 7:00 am Editor’s Note: It is one to say theoretically that having multiple types of information at one’s disposal can lead to improved decision-making, it is another thing sometimes to actually have to live with the consequences. You may find that different types of information may lead to the same conclusions,
Why Contradicting Behavioral and Traditional KPIs Can Be Good for Research Read More »
Most CMOs and CEOs admit by now that social media presence helps drive everything—PR, brand or company image, even sales. They just don’t know how to do “it” fast. That’s because social media and community-building are not something that can be done quickly. It requires you to be strategic, to start early, and to equip
Imagine you logged into your bank account and noticed that your balance had mysteriously increased by $1,000. You had no idea where that money came from or why it was there. It just… happened. The next morning, you logged in again. This time, your balance went down $500. The next day, it went back up
3 Email KPIs to Get the True Measure of Your Email Marketing Read More »
