marketing funnel

9 Mission-Critical Lead Generation Metrics You Need To Track

The average data-driven business is growing more than 30% year-over-year, according to Forrester. By 2021, the same companies will take $1.8 trillion annually from companies that aren’t using data insights. In the modern marketing era, there is no place for “winging it”. If you want to thrive among fierce competition, you must keep tabs on …

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The Best Twitter Traffic Hacks to Grow Your Business

Promoting a business on Twitter can be tricky. With 330 million monthly active users posting 500 million tweets per day, it’s easy for yours to get lost in the shuffle. Not only that, but it’s estimated that the average lifespan of a tweet is a mere 18 minutes. That’s low. And when you factor in Twitter’s ongoing …

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A Complete Guide to Marketing Segmentation

It’s no secret that consumers want personalized content. In fact, 74% of customers feel frustrated when website content is not personalized, and a further 59% say that personalization influences their shopping decision. This means that you could be losing out on site traffic, engagement and purchases if you’re not personalizing your communication attempts. Luckily, there’s one strategy you …

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Why It’s Crucial to Choose the Right Objective for Your Facebook Video Ad

If you’ve ever run a video ad campaign on Facebook, you know that you have to choose an objective. Sounds easy enough, right? You just choose one, upload your video, and it’s all systems go. But how do you know that you’re using the correct objective? And what happens if you use the wrong one? …

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The Difference Between Retargeting and Remarketing

Imagine if you had the ability to know, with a single look, who was willing to buy your product. You would be able to easily nudge customers from “Oh we’re just window shopping” to “It’s time to splurge on this product!” That would be ideal, right? Remember when you visited an e-commerce website and scrolled …

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The Only 4 Marketing/Content Marketing KPIs That Really Matter

Content marketing spans everything from gaining brand awareness to offering opportunities to connect with prospects, from guiding leads to the point of purchase to post-purchase engagement and brand advocacy. Tracking the actual impact of individual content pieces, however, isn’t nearly as cut-and-dry as the benefits they produce. Because content can serve so many purposes within …

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