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Are You Focusing on the Right Key Metrics to Scale Your Startup?

By Kash Mathur Success in the startup space is no small undertaking. You’re trying to validate your product and simultaneously trying to develop a customer base, secure funds, establish a sustainable business model, and find the right people to bring on board. All that and figuring out how to scale, too! With your attention so …

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Top Marketing KPIs that Every B2B Company Needs to Track

Realistically, not all of your marketing campaigns are going to generate the results you’re after. Some might fetch good results, while others might convert badly. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current …

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8 Essential SEO Reports to Create for Your Client in 2020

Reporting has always been an integral part of search engine optimization. A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. That’s how you know whether your business is growing or not. Generally, pulling a monthly report is …

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How to Track & Improve Your ROI

NEW & IMPROVED! This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. Enjoy! Over 29 million websites are using Google Analytics to track the actions happening on their website. But if you’re in that group, you might not realize how you can use it to …

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9 Mission-Critical Lead Generation Metrics You Need To Track

The average data-driven business is growing more than 30% year-over-year, according to Forrester. By 2021, the same companies will take $1.8 trillion annually from companies that aren’t using data insights. In the modern marketing era, there is no place for “winging it”. If you want to thrive among fierce competition, you must keep tabs on …

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Creating a Marketing Plan for 2019: What to Focus On

Creating a marketing plan is one of the best things you can do for your business or organization. A marketing plan allows you to better focus your resources while helping you come up with a manageable plan to grow your business. During the planning process, you will also gain a better understanding of the different …

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Goodbye to average position on Google SERPs

Just when you thought Google was done shaking things up within their Google Ads platform, they did it again with their announcement that the “Average Position” metric would be sunset later this year. Come September, we’ll have to start relying on the existing metrics “Top Impression Share” and “Absolute Top Impression Share” instead. The change …

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How to Grow Your Online Presence on a Shoestring

While large corporations invest millions of dollars into their marketing and content strategy every year, smaller businesses have to operate within much tighter budget constraints. For start-ups in particular, developing an online presence is vital from the outset. That involves not only making the right choices, but being creative about how their budgets are managed. …

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Bad Marketing Habits to Kick in 2019

As the new year approaches, many of us are considering which bad habits we’d like to leave in 2018. But what is a bad habit really? If you asked your mother, she might say swearing or eating with your mouth full. But a top sportsperson or a virtuoso musician would say a bad habit is …

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How to Actually Track Your Content Marketing Success

One of the first questions people ask me when we start a new content marketing strategy together is: “How long will it take to see results?” The answer isn’t always want they want, because content marketing is a marathon, not a sprint. In the vast majority of cases, you’ll see results start to trickle in …

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10 CMS Features that Make Your Content Marketing Strategy Easier

It doesn’t matter if you’re just getting started with content marketing or you’re a seasoned pro — your website is almost certain to be the linchpin of the overall strategy. And that means your site needs to be easy to use and easy to update. Creating great content takes long enough as is. You don’t …

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How to Research Your Audience Before Producing an Explainer Video

So you want to make an explainer video (or any other piece for your video content marketing strategy) but don’t know where to start? Like with any marketing initiative, you should start where it matters: research. In this article, I’ll be going through a list of tools you can use to reach the audience that’s just …

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