metrics

How to Track & Improve Your ROI

NEW & IMPROVED! This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. Enjoy! Over 29 million websites are using Google Analytics to track the actions happening on their website. But if you’re in that group, you might not realize how you can use it to …

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9 Mission-Critical Lead Generation Metrics You Need To Track

The average data-driven business is growing more than 30% year-over-year, according to Forrester. By 2021, the same companies will take $1.8 trillion annually from companies that aren’t using data insights. In the modern marketing era, there is no place for “winging it”. If you want to thrive among fierce competition, you must keep tabs on …

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Creating a Marketing Plan for 2019: What to Focus On

Creating a marketing plan is one of the best things you can do for your business or organization. A marketing plan allows you to better focus your resources while helping you come up with a manageable plan to grow your business. During the planning process, you will also gain a better understanding of the different …

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Goodbye to average position on Google SERPs

Just when you thought Google was done shaking things up within their Google Ads platform, they did it again with their announcement that the “Average Position” metric would be sunset later this year. Come September, we’ll have to start relying on the existing metrics “Top Impression Share” and “Absolute Top Impression Share” instead. The change …

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How to Grow Your Online Presence on a Shoestring

While large corporations invest millions of dollars into their marketing and content strategy every year, smaller businesses have to operate within much tighter budget constraints. For start-ups in particular, developing an online presence is vital from the outset. That involves not only making the right choices, but being creative about how their budgets are managed. …

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Bad Marketing Habits to Kick in 2019

As the new year approaches, many of us are considering which bad habits we’d like to leave in 2018. But what is a bad habit really? If you asked your mother, she might say swearing or eating with your mouth full. But a top sportsperson or a virtuoso musician would say a bad habit is …

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