AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads


In July, Google announced a beta for publishers using Google Ad Manager (formerly DoubleClick For Publishers) to be serve ads in AMP stories. AMP Story Ads are now out of beta, Google announced Wednesday.

The AMP team also announced support with Google Ad Manager to deliver direct sold ads.

Why you should care

Story Ads are fullscreen that appear within AMP stories, in the way they do on Snapchat, Facebook and Instagram. If the format takes off

A small number of publishers have been testing ads in AMP stories over the last few months. The ability for publishers to monetize these formats will be a key driver to increase adoption.

In the example below, an ad for the podcast Retropod appears in a Washington Post AMP Story.

More on AMP story ads

  • The ads have call to action buttons that users can click to get to the advertisers’ site or app store.
  • Story ads use the open source AMPHTML ad framework. The ad functionality is powered by AMP components rather than JavaScript.
  • AMP now has nearly 100 ad vendor integrations.
  • Documentation for creating AMP Story ads can be found here. And a live sample is available here.

About The Author

Ginny Marvin is Third Door Media’s Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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