Google: Display Advertising

Google shares details on how first price auctions in Google Ad Manager will work

[ad_1] In March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year end. On Friday, it issued an update with some additional details on the transition. How auctions on Ad Manager run now. Currently, there may be two different auctions run for a …

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Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm

[ad_1] With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking slice of the pie, according to research and consulting firm WARC’s latest Global Ad Trends report. Duopoly’s growing share. The report has the duopoly growing its share in 2019 …

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Google launching Policy manager in Google Ads

[ad_1] Google Policy manager. To help advertisers get a clearer picture of whether their accounts are experiencing any policy restrictions, Google will release a new Policy manager in the Google Ads interface in April. Why you should care The new dashboard will show any policy-related issues affecting your ads, keywords or ad extensions. You’ll be …

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Google Chrome’s filtering of ‘annoying’ ads will apply to sites worldwide starting in July

[ad_1] The 12 ad formats deemed particularly annoying based on the Coalition for Better Ads survey data. Source: Coalition for Better Ads Nearly a year ago, Google’s Chrome web browser began to roll out the ability to block, or filter, ads on publisher websites in North America and Europe that don’t meet the Better Ads …

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3 prospecting features for Google Display campaigns

[ad_1] Google discussed three features aimed at helping advertisers reach new customers with Display campaigns in a blog post Tuesday. Here’s what you need to know. Dynamic prospecting with product feeds. Google announced this feature recently, and you may be familiar with the concept if you run them on Facebook. As opposed to showing product …

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Google adds pay for conversions bidding in Display campaigns

[ad_1] Advertisers can now select conversion-based bidding in Google Display Network. Google has announced the availability of conversion-based bidding for display campaigns called “Pay for conversions”. Why you should care With the new bidding options, advertisers are charged when users convert from the ads rather than for ad clicks or impressions. Similar to Google search …

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